Per location · not per user

Pay for outcomes.
Not for seats.

Flat per-location pricing means adding staff never raises your bill. Add as many users, locations, or brands as you need. All plans are month-to-month with 30-day money-back.

30-day free trial · No credit card required · Cancel any time

Starter
See what your business is missing
$120per location / mo
  • Smart Action Feed — events, not chat
  • Basic alerts (inventory, reviews, outages)
  • Manual approvals — you stay in the loop
  • 1 AI agent (Operations)
  • Per-tenant opt-out + audit log
  • 1 location
Start with Starter
Premier
Start generating measurable ROI
$180per location / mo
  • Everything in Starter, plus:
  • 3 AI agents (Ops · Marketing · Customer)
  • Campaign automation (PromoWeather)
  • Customer-response automation
  • Basic KPI tracking
  • Up to 3 locations
Start with Premier
Platinum
Your AI team runs daily operations
$240per location / mo
  • Everything in Premier, plus:
  • 4 AI agents (+ Sales agent)
  • Auto-execute with one-click approval
  • Revenue-attribution dashboard
  • Multi-location rollups
  • Unlimited locations
Start with Platinum
Platinum+
Your business runs itself
$300per location / mo
  • Everything in Platinum, plus:
  • 5 AI agents (+ Finance agent)
  • Fully autonomous mode (configurable)
  • Predictive analytics
  • Pricing + staffing optimization
  • API access + integrations
Start with Platinum+
Enterprise
HIPAA, SOC 2, dedicated success
$499+per location / mo
  • Everything in Platinum+, plus:
  • Unlimited + custom agents
  • HIPAA-ready configuration
  • SOC 2 compliance package
  • Dedicated Customer Success Manager
  • SSO · SAML · custom contracts
Start with Enterprise

Optional: outcome-fee billing coming soon

Prefer to pay when it works? Any Execra plan can swap to outcome-fee billing: 2.5% of attributable revenue above a baseline, capped at 1.5× your tier price. Because every action writes to our Outcome Attribution Ledger with a 7-day counterfactual baseline, the number is real and auditable — not a marketing story.

Outcome-fee billing activates after 60 days of attribution data accumulates for your tenant. Flat-tier pricing applies during the validation period.

Legal disclosure: Attribution Methodology. When enabled, Execra's Outcome Attribution Ledger computes a revenue-delta for each automation action by comparing actual observed revenue within a 7-day lookback window to a synthetic counterfactual baseline derived from the tenant's own historical seasonality and the cross-tenant median outcome for the same action type and vertical. Tenants may inspect every recorded attribution via the admin KPI dashboard. If outcome-fee billing is elected, invoices reflect a configurable percentage of the aggregate positive revenue-delta for the billing period, subject to a floor equal to the flat subscription price. Tenants may opt out of cross-tenant signal contribution at any time via /Account/AutomationPreferences without losing access to served priors.

Questions we get every week

How is Execra different from Slack or Microsoft Teams?

Slack and Teams optimize for human-to-human chat. Execra optimizes for business outcomes. The primary interface is an Action Feed — event cards, not messages — and each card is an AI agent's decision that you can approve, modify, or let execute autonomously. Pricing is per location, not per seat, because that's how operators actually grow.

What happens during the 30-day free trial?

Full Platinum access for one location. All 4 agents active in Act-With-Approval mode (nothing fires until you click). No credit card required to start. We will set up your first integrations together.

What about HIPAA, SOC 2, data residency?

HIPAA-ready configuration and SOC 2 compliance package are included on the Enterprise tier. Data residency is US-East by default; EU / other regions available on Enterprise. Every automation writes a mandatory audit trail — that is the primitive HIPAA auditors look for.

Do you compete with my POS / EMR / CRM?

No. Execra consumes data from your Square, Toast, Epic, athena, Salesforce. We sit on top and make decisions. We replace Slack + Asana + workflow tools — not your systems of record.

What are the 4 autonomy states you mention?

For each AI agent, per tenant, per location, you pick one of: Observe (logs only) · Suggest (human acts) · Act-With-Approval (one-click) · Autonomous (acts, logs, notifies). You can demote any agent instantly if something looks wrong, and our system auto-demotes on failure.

Can I cancel?

Any time. Month-to-month. 30-day money-back guarantee beyond the trial. Your data exports in JSON + CSV.