Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000235 | DoorDash | $28.64 | $8.59 | $20.05 | 2026-03-25 09:04:15 |
| TXN-01001897 | Toast | $19.63 | $0.51 | $19.12 | 2026-03-25 09:01:22 |
| TXN-01000633 | DoorDash | $33.62 | $10.09 | $23.53 | 2026-03-25 08:46:29 |
| TXN-01000214 | DoorDash | $20.17 | $6.05 | $14.12 | 2026-03-25 08:26:05 |
| TXN-01001044 | UberEats | $33.40 | $10.02 | $23.38 | 2026-03-25 07:46:39 |
| TXN-01000121 | DoorDash | $28.04 | $8.41 | $19.63 | 2026-03-24 22:38:20 |
| TXN-01002099 | Square | $25.33 | $0.73 | $24.60 | 2026-03-24 22:09:55 |
| TXN-01001316 | GrubHub | $20.89 | $6.27 | $14.62 | 2026-03-24 21:35:59 |
| TXN-01002400 | Clover | $25.59 | $0.61 | $24.98 | 2026-03-24 21:32:50 |
| TXN-01000662 | DoorDash | $38.27 | $11.48 | $26.79 | 2026-03-24 21:20:38 |
| TXN-01000031 | DoorDash | $35.68 | $10.70 | $24.98 | 2026-03-24 20:55:40 |
| TXN-01000439 | DoorDash | $21.89 | $6.57 | $15.32 | 2026-03-24 20:54:05 |
| TXN-01000062 | DoorDash | $31.11 | $9.33 | $21.78 | 2026-03-24 20:33:10 |
| TXN-01001328 | GrubHub | $34.22 | $10.27 | $23.95 | 2026-03-24 20:27:58 |
| TXN-01002305 | Square | $36.71 | $1.06 | $35.65 | 2026-03-24 20:18:42 |
| TXN-01001735 | Toast | $24.14 | $0.63 | $23.51 | 2026-03-24 20:17:01 |
| TXN-01001950 | Toast | $37.23 | $0.97 | $36.26 | 2026-03-24 20:07:44 |
| TXN-01001495 | GrubHub | $22.85 | $6.86 | $15.99 | 2026-03-24 20:00:18 |
| TXN-01002297 | Square | $25.73 | $0.75 | $24.98 | 2026-03-24 19:34:45 |
| TXN-01001606 | Toast | $25.67 | $0.67 | $25.00 | 2026-03-24 19:30:45 |
| TXN-01001163 | UberEats | $19.40 | $5.82 | $13.58 | 2026-03-24 19:30:34 |
| TXN-01001693 | Toast | $19.14 | $0.50 | $18.64 | 2026-03-24 19:30:23 |
| TXN-01002175 | Square | $32.25 | $0.94 | $31.31 | 2026-03-24 19:26:41 |
| TXN-01002513 | Clover | $24.58 | $0.59 | $23.99 | 2026-03-24 19:20:23 |
| TXN-01002032 | Square | $33.72 | $0.98 | $32.74 | 2026-03-24 19:04:49 |