Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000695 | DoorDash | $18.49 | $5.55 | $12.94 | 2026-03-24 18:44:59 |
| TXN-01000964 | UberEats | $24.79 | $7.44 | $17.35 | 2026-03-24 18:39:06 |
| TXN-01000645 | DoorDash | $22.75 | $6.83 | $15.92 | 2026-03-24 18:35:37 |
| TXN-01002473 | Clover | $17.36 | $0.42 | $16.94 | 2026-03-24 18:19:30 |
| TXN-01001941 | Toast | $31.14 | $0.81 | $30.33 | 2026-03-24 18:06:20 |
| TXN-01001661 | Toast | $16.87 | $0.44 | $16.43 | 2026-03-24 18:01:54 |
| TXN-01001961 | Toast | $32.29 | $0.84 | $31.45 | 2026-03-24 17:48:28 |
| TXN-01002148 | Square | $29.23 | $0.85 | $28.38 | 2026-03-24 17:45:42 |
| TXN-01000716 | UberEats | $19.77 | $5.93 | $13.84 | 2026-03-24 17:39:41 |
| TXN-01000288 | DoorDash | $36.10 | $10.83 | $25.27 | 2026-03-24 17:28:32 |
| TXN-01002188 | Square | $24.59 | $0.71 | $23.88 | 2026-03-24 17:27:48 |
| TXN-01002316 | Square | $29.55 | $0.86 | $28.69 | 2026-03-24 17:26:52 |
| TXN-01000452 | DoorDash | $35.65 | $10.69 | $24.96 | 2026-03-24 17:20:15 |
| TXN-01001085 | UberEats | $18.75 | $5.62 | $13.13 | 2026-03-24 17:17:53 |
| TXN-01002390 | Clover | $32.69 | $0.78 | $31.91 | 2026-03-24 17:15:41 |
| TXN-01002168 | Square | $24.77 | $0.72 | $24.05 | 2026-03-24 17:14:32 |
| TXN-01000724 | UberEats | $23.85 | $7.16 | $16.69 | 2026-03-24 17:12:47 |
| TXN-01001925 | Toast | $20.71 | $0.54 | $20.17 | 2026-03-24 17:09:44 |
| TXN-01001903 | Toast | $30.56 | $0.79 | $29.77 | 2026-03-24 17:06:45 |
| TXN-01001665 | Toast | $20.96 | $0.54 | $20.42 | 2026-03-24 17:04:32 |
| TXN-01001931 | Toast | $19.13 | $0.50 | $18.63 | 2026-03-24 16:33:21 |
| TXN-01002091 | Square | $34.22 | $0.99 | $33.23 | 2026-03-24 16:05:50 |
| TXN-01001820 | Toast | $20.25 | $0.53 | $19.72 | 2026-03-24 15:21:56 |
| TXN-01001745 | Toast | $27.59 | $0.72 | $26.87 | 2026-03-24 15:13:22 |
| TXN-01001111 | UberEats | $32.79 | $9.84 | $22.95 | 2026-03-24 14:55:02 |