Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001992 | Square | $36.40 | $1.06 | $35.34 | 2026-03-23 12:16:53 |
| TXN-01000363 | DoorDash | $40.46 | $12.14 | $28.32 | 2026-03-23 12:08:09 |
| TXN-01000674 | DoorDash | $37.69 | $11.31 | $26.38 | 2026-03-23 11:36:01 |
| TXN-01000648 | DoorDash | $41.74 | $12.52 | $29.22 | 2026-03-23 11:26:58 |
| TXN-01001612 | Toast | $30.73 | $0.80 | $29.93 | 2026-03-23 11:13:33 |
| TXN-01000651 | DoorDash | $28.51 | $8.55 | $19.96 | 2026-03-23 10:46:44 |
| TXN-01000710 | UberEats | $16.13 | $4.84 | $11.29 | 2026-03-23 10:37:14 |
| TXN-01002382 | Clover | $22.07 | $0.53 | $21.54 | 2026-03-23 10:27:41 |
| TXN-01002511 | Clover | $37.32 | $0.90 | $36.42 | 2026-03-23 09:54:18 |
| TXN-01001951 | Toast | $19.10 | $0.50 | $18.60 | 2026-03-23 09:10:35 |
| TXN-01001984 | Square | $23.77 | $0.69 | $23.08 | 2026-03-23 08:40:14 |
| TXN-01000143 | DoorDash | $37.56 | $11.27 | $26.29 | 2026-03-23 08:34:03 |
| TXN-01000399 | DoorDash | $36.12 | $10.84 | $25.28 | 2026-03-22 22:30:40 |
| TXN-01000696 | DoorDash | $38.65 | $11.59 | $27.06 | 2026-03-22 21:20:37 |
| TXN-01000261 | DoorDash | $36.77 | $11.03 | $25.74 | 2026-03-22 21:09:48 |
| TXN-01001272 | GrubHub | $40.81 | $12.24 | $28.57 | 2026-03-22 21:00:46 |
| TXN-01000379 | DoorDash | $21.81 | $6.54 | $15.27 | 2026-03-22 20:59:01 |
| TXN-01002288 | Square | $16.15 | $0.47 | $15.68 | 2026-03-22 20:41:24 |
| TXN-01001677 | Toast | $17.34 | $0.45 | $16.89 | 2026-03-22 20:38:33 |
| TXN-01000347 | DoorDash | $39.12 | $11.74 | $27.38 | 2026-03-22 20:36:41 |
| TXN-01000406 | DoorDash | $26.38 | $7.91 | $18.47 | 2026-03-22 20:24:21 |
| TXN-01000860 | UberEats | $23.20 | $6.96 | $16.24 | 2026-03-22 20:00:50 |
| TXN-01001904 | Toast | $15.21 | $0.40 | $14.81 | 2026-03-22 19:53:48 |
| TXN-01002033 | Square | $28.40 | $0.82 | $27.58 | 2026-03-22 19:40:28 |
| TXN-01001353 | GrubHub | $39.32 | $11.80 | $27.52 | 2026-03-22 19:28:05 |