Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001642 | Toast | $31.18 | $0.81 | $30.37 | 2026-03-21 13:23:00 |
| TXN-01002441 | Clover | $14.58 | $0.35 | $14.23 | 2026-03-21 13:22:41 |
| TXN-01001232 | UberEats | $22.16 | $6.65 | $15.51 | 2026-03-21 13:10:50 |
| TXN-01002056 | Square | $28.79 | $0.83 | $27.96 | 2026-03-21 13:06:29 |
| TXN-01001112 | UberEats | $34.03 | $10.21 | $23.82 | 2026-03-21 12:51:30 |
| TXN-01000413 | DoorDash | $25.16 | $7.55 | $17.61 | 2026-03-21 12:50:03 |
| TXN-01002022 | Square | $34.26 | $0.99 | $33.27 | 2026-03-21 12:43:33 |
| TXN-01001341 | GrubHub | $39.88 | $11.96 | $27.92 | 2026-03-21 12:42:12 |
| TXN-01001517 | Toast | $26.98 | $0.70 | $26.28 | 2026-03-21 12:41:06 |
| TXN-01001740 | Toast | $22.72 | $0.59 | $22.13 | 2026-03-21 12:40:54 |
| TXN-01002039 | Square | $28.82 | $0.84 | $27.98 | 2026-03-21 12:38:50 |
| TXN-01000329 | DoorDash | $34.33 | $10.30 | $24.03 | 2026-03-21 12:25:01 |
| TXN-01002373 | Clover | $15.98 | $0.38 | $15.60 | 2026-03-21 12:09:46 |
| TXN-01000607 | DoorDash | $17.48 | $5.24 | $12.24 | 2026-03-21 12:04:21 |
| TXN-01002440 | Clover | $35.27 | $0.85 | $34.42 | 2026-03-21 11:58:14 |
| TXN-01000680 | DoorDash | $21.72 | $6.52 | $15.20 | 2026-03-21 11:53:41 |
| TXN-01000583 | DoorDash | $35.74 | $10.72 | $25.02 | 2026-03-21 11:40:14 |
| TXN-01001549 | Toast | $17.39 | $0.45 | $16.94 | 2026-03-21 11:23:35 |
| TXN-01001065 | UberEats | $24.23 | $7.27 | $16.96 | 2026-03-21 11:20:15 |
| TXN-01002157 | Square | $23.48 | $0.68 | $22.80 | 2026-03-21 11:13:06 |
| TXN-01000130 | DoorDash | $30.05 | $9.02 | $21.03 | 2026-03-21 10:53:26 |
| TXN-01002037 | Square | $28.66 | $0.83 | $27.83 | 2026-03-21 10:43:03 |
| TXN-01002311 | Square | $31.50 | $0.91 | $30.59 | 2026-03-21 10:16:16 |
| TXN-01000226 | DoorDash | $38.10 | $11.43 | $26.67 | 2026-03-21 09:47:30 |
| TXN-01000986 | UberEats | $18.87 | $5.66 | $13.21 | 2026-03-21 09:40:53 |