Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002151 | Square | $36.29 | $1.05 | $35.24 | 2026-03-19 20:12:05 |
| TXN-01000714 | UberEats | $18.75 | $5.62 | $13.13 | 2026-03-19 20:08:24 |
| TXN-01001455 | GrubHub | $23.66 | $7.10 | $16.56 | 2026-03-19 20:03:00 |
| TXN-01000977 | UberEats | $40.52 | $12.16 | $28.36 | 2026-03-19 19:52:14 |
| TXN-01001893 | Toast | $29.66 | $0.77 | $28.89 | 2026-03-19 19:51:54 |
| TXN-01000880 | UberEats | $21.22 | $6.37 | $14.85 | 2026-03-19 19:32:25 |
| TXN-01001089 | UberEats | $29.37 | $8.81 | $20.56 | 2026-03-19 19:22:31 |
| TXN-01001170 | UberEats | $35.43 | $10.63 | $24.80 | 2026-03-19 19:17:28 |
| TXN-01000285 | DoorDash | $19.49 | $5.85 | $13.64 | 2026-03-19 19:15:37 |
| TXN-01001248 | UberEats | $32.03 | $9.61 | $22.42 | 2026-03-19 19:15:20 |
| TXN-01001235 | UberEats | $31.42 | $9.43 | $21.99 | 2026-03-19 19:15:10 |
| TXN-01001993 | Square | $30.32 | $0.88 | $29.44 | 2026-03-19 19:13:37 |
| TXN-01000344 | DoorDash | $17.07 | $5.12 | $11.95 | 2026-03-19 19:04:41 |
| TXN-01002324 | Clover | $16.29 | $0.39 | $15.90 | 2026-03-19 18:55:18 |
| TXN-01000640 | DoorDash | $17.04 | $5.11 | $11.93 | 2026-03-19 18:51:34 |
| TXN-01001265 | GrubHub | $32.51 | $9.75 | $22.76 | 2026-03-19 18:44:42 |
| TXN-01002201 | Square | $29.24 | $0.85 | $28.39 | 2026-03-19 18:41:24 |
| TXN-01000717 | UberEats | $20.32 | $6.10 | $14.22 | 2026-03-19 18:40:47 |
| TXN-01002069 | Square | $22.87 | $0.66 | $22.21 | 2026-03-19 18:33:51 |
| TXN-01001913 | Toast | $16.05 | $0.42 | $15.63 | 2026-03-19 18:26:23 |
| TXN-01001138 | UberEats | $36.14 | $10.84 | $25.30 | 2026-03-19 18:25:37 |
| TXN-01001945 | Toast | $24.71 | $0.64 | $24.07 | 2026-03-19 18:25:37 |
| TXN-01002273 | Square | $30.27 | $0.88 | $29.39 | 2026-03-19 18:25:04 |
| TXN-01002229 | Square | $19.75 | $0.57 | $19.18 | 2026-03-19 18:24:39 |
| TXN-01002389 | Clover | $17.13 | $0.41 | $16.72 | 2026-03-19 18:23:47 |