Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007941 | Square | $62.20 | $1.80 | $60.40 | 2026-03-26 19:57:58 |
| TXN-01004151 | DoorDash | $73.29 | $21.99 | $51.30 | 2026-03-26 19:55:49 |
| TXN-01004266 | DoorDash | $60.75 | $18.22 | $42.53 | 2026-03-26 19:50:25 |
| TXN-01006941 | Toast | $63.88 | $1.66 | $62.22 | 2026-03-26 19:47:02 |
| TXN-01005987 | GrubHub | $58.16 | $17.45 | $40.71 | 2026-03-26 19:45:17 |
| TXN-01009027 | Clover | $70.58 | $1.69 | $68.89 | 2026-03-26 19:42:19 |
| TXN-01003328 | DoorDash | $64.45 | $19.34 | $45.11 | 2026-03-26 19:41:06 |
| TXN-01003177 | DoorDash | $66.64 | $19.99 | $46.65 | 2026-03-26 19:39:48 |
| TXN-01004957 | UberEats | $62.19 | $18.66 | $43.53 | 2026-03-26 19:39:25 |
| TXN-01002972 | DoorDash | $52.73 | $15.82 | $36.91 | 2026-03-26 19:37:38 |
| TXN-01002760 | DoorDash | $76.82 | $23.05 | $53.77 | 2026-03-26 19:32:22 |
| TXN-01006012 | GrubHub | $65.62 | $19.69 | $45.93 | 2026-03-26 19:24:12 |
| TXN-01006131 | GrubHub | $34.22 | $10.27 | $23.95 | 2026-03-26 19:21:35 |
| TXN-01005030 | UberEats | $75.22 | $22.57 | $52.65 | 2026-03-26 19:21:24 |
| TXN-01004740 | UberEats | $67.69 | $20.31 | $47.38 | 2026-03-26 19:19:37 |
| TXN-01006970 | Toast | $38.66 | $1.01 | $37.65 | 2026-03-26 19:16:29 |
| TXN-01007777 | Toast | $30.79 | $0.80 | $29.99 | 2026-03-26 19:16:19 |
| TXN-01008123 | Square | $76.39 | $2.22 | $74.17 | 2026-03-26 19:15:03 |
| TXN-01007695 | Toast | $67.26 | $1.75 | $65.51 | 2026-03-26 19:14:01 |
| TXN-01008255 | Square | $73.24 | $2.12 | $71.12 | 2026-03-26 19:13:30 |
| TXN-01002931 | DoorDash | $37.32 | $11.20 | $26.12 | 2026-03-26 19:12:53 |
| TXN-01009316 | Clover | $60.32 | $1.45 | $58.87 | 2026-03-26 19:12:38 |
| TXN-01004604 | UberEats | $44.82 | $13.45 | $31.37 | 2026-03-26 19:09:07 |
| TXN-01009178 | Clover | $34.13 | $0.82 | $33.31 | 2026-03-26 19:00:29 |
| TXN-01006380 | GrubHub | $76.91 | $23.07 | $53.84 | 2026-03-26 19:00:10 |