Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005565 | UberEats | $54.35 | $16.30 | $38.05 | 2026-03-26 19:00:06 |
| TXN-01008432 | Square | $40.34 | $1.17 | $39.17 | 2026-03-26 18:58:06 |
| TXN-01003431 | DoorDash | $54.86 | $16.46 | $38.40 | 2026-03-26 18:57:40 |
| TXN-01007781 | Toast | $68.89 | $1.79 | $67.10 | 2026-03-26 18:54:53 |
| TXN-01008247 | Square | $53.58 | $1.55 | $52.03 | 2026-03-26 18:53:43 |
| TXN-01004041 | DoorDash | $80.94 | $24.28 | $56.66 | 2026-03-26 18:52:08 |
| TXN-01002814 | DoorDash | $57.04 | $17.11 | $39.93 | 2026-03-26 18:49:33 |
| TXN-01007604 | Toast | $39.27 | $1.02 | $38.25 | 2026-03-26 18:45:36 |
| TXN-01003386 | DoorDash | $82.91 | $24.87 | $58.04 | 2026-03-26 18:43:24 |
| TXN-01006053 | GrubHub | $44.39 | $13.32 | $31.07 | 2026-03-26 18:42:29 |
| TXN-01005381 | UberEats | $37.15 | $11.14 | $26.01 | 2026-03-26 18:40:09 |
| TXN-01008882 | Clover | $77.44 | $1.86 | $75.58 | 2026-03-26 18:37:11 |
| TXN-01005986 | GrubHub | $43.86 | $13.16 | $30.70 | 2026-03-26 18:36:43 |
| TXN-01008319 | Square | $69.65 | $2.02 | $67.63 | 2026-03-26 18:31:16 |
| TXN-01007729 | Toast | $63.53 | $1.65 | $61.88 | 2026-03-26 18:29:51 |
| TXN-01007545 | Toast | $50.12 | $1.30 | $48.82 | 2026-03-26 18:27:53 |
| TXN-01006858 | Toast | $47.08 | $1.22 | $45.86 | 2026-03-26 18:27:38 |
| TXN-01006400 | GrubHub | $42.05 | $12.61 | $29.44 | 2026-03-26 18:27:06 |
| TXN-01004927 | UberEats | $57.00 | $17.10 | $39.90 | 2026-03-26 18:25:02 |
| TXN-01002670 | DoorDash | $76.09 | $22.83 | $53.26 | 2026-03-26 18:18:53 |
| TXN-01003461 | DoorDash | $57.74 | $17.32 | $40.42 | 2026-03-26 18:18:43 |
| TXN-01004336 | DoorDash | $43.85 | $13.15 | $30.70 | 2026-03-26 18:11:53 |
| TXN-01003040 | DoorDash | $42.84 | $12.85 | $29.99 | 2026-03-26 18:08:42 |
| TXN-01004873 | UberEats | $48.34 | $14.50 | $33.84 | 2026-03-26 18:07:49 |
| TXN-01007116 | Toast | $67.06 | $1.74 | $65.32 | 2026-03-26 18:06:38 |