Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006997 | Toast | $30.60 | $0.80 | $29.80 | 2026-03-26 18:06:11 |
| TXN-01007768 | Toast | $77.31 | $2.01 | $75.30 | 2026-03-26 18:03:16 |
| TXN-01009246 | Clover | $30.71 | $0.74 | $29.97 | 2026-03-26 17:56:36 |
| TXN-01008030 | Square | $65.98 | $1.91 | $64.07 | 2026-03-26 17:55:49 |
| TXN-01005720 | UberEats | $57.68 | $17.30 | $40.38 | 2026-03-26 17:49:05 |
| TXN-01006359 | GrubHub | $74.24 | $22.27 | $51.97 | 2026-03-26 17:44:49 |
| TXN-01007478 | Toast | $33.32 | $0.87 | $32.45 | 2026-03-26 17:41:26 |
| TXN-01007450 | Toast | $66.01 | $1.72 | $64.29 | 2026-03-26 17:36:23 |
| TXN-01007470 | Toast | $29.82 | $0.78 | $29.04 | 2026-03-26 17:35:53 |
| TXN-01003033 | DoorDash | $65.25 | $19.57 | $45.68 | 2026-03-26 17:27:46 |
| TXN-01005746 | UberEats | $51.43 | $15.43 | $36.00 | 2026-03-26 17:26:28 |
| TXN-01007217 | Toast | $42.93 | $1.12 | $41.81 | 2026-03-26 17:25:02 |
| TXN-01008638 | Square | $77.14 | $2.24 | $74.90 | 2026-03-26 17:21:15 |
| TXN-01008805 | Clover | $66.70 | $1.60 | $65.10 | 2026-03-26 17:17:17 |
| TXN-01006535 | GrubHub | $68.53 | $20.56 | $47.97 | 2026-03-26 17:06:24 |
| TXN-01004147 | DoorDash | $51.94 | $15.58 | $36.36 | 2026-03-26 17:04:51 |
| TXN-01006206 | GrubHub | $49.34 | $14.80 | $34.54 | 2026-03-26 17:01:06 |
| TXN-01006081 | GrubHub | $49.02 | $14.71 | $34.31 | 2026-03-26 16:52:56 |
| TXN-01004596 | UberEats | $55.01 | $16.50 | $38.51 | 2026-03-26 16:49:09 |
| TXN-01006312 | GrubHub | $70.13 | $21.04 | $49.09 | 2026-03-26 16:45:39 |
| TXN-01005389 | UberEats | $77.29 | $23.19 | $54.10 | 2026-03-26 16:43:14 |
| TXN-01004225 | DoorDash | $74.31 | $22.29 | $52.02 | 2026-03-26 16:40:27 |
| TXN-01006224 | GrubHub | $47.03 | $14.11 | $32.92 | 2026-03-26 16:40:23 |
| TXN-01007310 | Toast | $68.56 | $1.78 | $66.78 | 2026-03-26 16:30:10 |
| TXN-01002685 | DoorDash | $42.41 | $12.72 | $29.69 | 2026-03-26 16:21:53 |