Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007404 | Toast | $29.08 | $0.76 | $28.32 | 2026-03-26 16:12:45 |
| TXN-01006828 | Toast | $72.10 | $1.87 | $70.23 | 2026-03-26 16:08:40 |
| TXN-01008828 | Clover | $40.49 | $0.97 | $39.52 | 2026-03-26 16:04:03 |
| TXN-01002856 | DoorDash | $84.90 | $25.47 | $59.43 | 2026-03-26 15:56:49 |
| TXN-01007716 | Toast | $66.80 | $1.74 | $65.06 | 2026-03-26 15:44:15 |
| TXN-01002843 | DoorDash | $85.39 | $25.62 | $59.77 | 2026-03-26 15:36:40 |
| TXN-01005602 | UberEats | $78.04 | $23.41 | $54.63 | 2026-03-26 15:35:51 |
| TXN-01008434 | Square | $47.69 | $1.38 | $46.31 | 2026-03-26 15:31:25 |
| TXN-01006220 | GrubHub | $41.49 | $12.45 | $29.04 | 2026-03-26 15:27:12 |
| TXN-01007267 | Toast | $30.56 | $0.79 | $29.77 | 2026-03-26 15:19:56 |
| TXN-01009326 | Clover | $49.36 | $1.18 | $48.18 | 2026-03-26 15:11:24 |
| TXN-01005519 | UberEats | $52.15 | $15.64 | $36.51 | 2026-03-26 15:06:21 |
| TXN-01006877 | Toast | $28.41 | $0.74 | $27.67 | 2026-03-26 14:57:38 |
| TXN-01009298 | Clover | $46.05 | $1.11 | $44.94 | 2026-03-26 14:50:26 |
| TXN-01008777 | Square | $56.87 | $1.65 | $55.22 | 2026-03-26 14:37:36 |
| TXN-01006184 | GrubHub | $69.54 | $20.86 | $48.68 | 2026-03-26 14:33:29 |
| TXN-01008620 | Square | $38.86 | $1.13 | $37.73 | 2026-03-26 14:31:37 |
| TXN-01002884 | DoorDash | $82.68 | $24.80 | $57.88 | 2026-03-26 14:28:33 |
| TXN-01009225 | Clover | $33.85 | $0.81 | $33.04 | 2026-03-26 14:27:30 |
| TXN-01008058 | Square | $72.51 | $2.10 | $70.41 | 2026-03-26 14:25:02 |
| TXN-01006447 | GrubHub | $63.21 | $18.96 | $44.25 | 2026-03-26 14:24:34 |
| TXN-01007773 | Toast | $35.48 | $0.92 | $34.56 | 2026-03-26 14:21:43 |
| TXN-01008465 | Square | $68.86 | $2.00 | $66.86 | 2026-03-26 14:21:26 |
| TXN-01005984 | GrubHub | $36.00 | $10.80 | $25.20 | 2026-03-26 14:20:38 |
| TXN-01005724 | UberEats | $72.48 | $21.74 | $50.74 | 2026-03-26 14:19:43 |