Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004010 | DoorDash | $32.83 | $9.85 | $22.98 | 2026-03-26 14:17:41 |
| TXN-01005202 | UberEats | $69.84 | $20.95 | $48.89 | 2026-03-26 14:16:18 |
| TXN-01003282 | DoorDash | $75.99 | $22.80 | $53.19 | 2026-03-26 14:13:29 |
| TXN-01008496 | Square | $50.60 | $1.47 | $49.13 | 2026-03-26 14:12:57 |
| TXN-01002633 | DoorDash | $81.77 | $24.53 | $57.24 | 2026-03-26 14:08:20 |
| TXN-01003081 | DoorDash | $76.18 | $22.85 | $53.33 | 2026-03-26 14:04:20 |
| TXN-01003845 | DoorDash | $34.95 | $10.49 | $24.46 | 2026-03-26 13:55:16 |
| TXN-01008453 | Square | $58.65 | $1.70 | $56.95 | 2026-03-26 13:42:14 |
| TXN-01002732 | DoorDash | $53.07 | $15.92 | $37.15 | 2026-03-26 13:41:41 |
| TXN-01006659 | Toast | $70.23 | $1.83 | $68.40 | 2026-03-26 13:40:50 |
| TXN-01004519 | UberEats | $45.55 | $13.66 | $31.89 | 2026-03-26 13:39:35 |
| TXN-01004155 | DoorDash | $74.20 | $22.26 | $51.94 | 2026-03-26 13:36:15 |
| TXN-01005648 | UberEats | $36.50 | $10.95 | $25.55 | 2026-03-26 13:35:10 |
| TXN-01008007 | Square | $63.57 | $1.84 | $61.73 | 2026-03-26 13:26:19 |
| TXN-01004967 | UberEats | $44.23 | $13.27 | $30.96 | 2026-03-26 13:26:08 |
| TXN-01008313 | Square | $41.66 | $1.21 | $40.45 | 2026-03-26 13:17:36 |
| TXN-01003759 | DoorDash | $33.43 | $10.03 | $23.40 | 2026-03-26 13:14:10 |
| TXN-01003209 | DoorDash | $79.04 | $23.71 | $55.33 | 2026-03-26 13:12:35 |
| TXN-01005659 | UberEats | $35.02 | $10.51 | $24.51 | 2026-03-26 13:12:11 |
| TXN-01005613 | UberEats | $56.84 | $17.05 | $39.79 | 2026-03-26 13:10:04 |
| TXN-01003849 | DoorDash | $53.63 | $16.09 | $37.54 | 2026-03-26 13:05:15 |
| TXN-01004672 | UberEats | $37.10 | $11.13 | $25.97 | 2026-03-26 13:00:39 |
| TXN-01006263 | GrubHub | $53.39 | $16.02 | $37.37 | 2026-03-26 12:54:42 |
| TXN-01005862 | UberEats | $47.48 | $14.24 | $33.24 | 2026-03-26 12:53:51 |
| TXN-01003866 | DoorDash | $37.96 | $11.39 | $26.57 | 2026-03-26 12:53:33 |