Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008283 | Square | $32.19 | $0.93 | $31.26 | 2026-03-26 12:52:08 |
| TXN-01009325 | Clover | $44.35 | $1.06 | $43.29 | 2026-03-26 12:50:40 |
| TXN-01007237 | Toast | $40.69 | $1.06 | $39.63 | 2026-03-26 12:44:45 |
| TXN-01003909 | DoorDash | $58.82 | $17.65 | $41.17 | 2026-03-26 12:42:35 |
| TXN-01007129 | Toast | $28.13 | $0.73 | $27.40 | 2026-03-26 12:39:54 |
| TXN-01004631 | UberEats | $81.64 | $24.49 | $57.15 | 2026-03-26 12:39:30 |
| TXN-01006689 | Toast | $30.96 | $0.80 | $30.16 | 2026-03-26 12:38:53 |
| TXN-01006574 | GrubHub | $76.19 | $22.86 | $53.33 | 2026-03-26 12:35:28 |
| TXN-01005985 | GrubHub | $58.23 | $17.47 | $40.76 | 2026-03-26 12:33:59 |
| TXN-01008954 | Clover | $32.20 | $0.77 | $31.43 | 2026-03-26 12:29:41 |
| TXN-01005164 | UberEats | $46.19 | $13.86 | $32.33 | 2026-03-26 12:28:34 |
| TXN-01004034 | DoorDash | $60.76 | $18.23 | $42.53 | 2026-03-26 12:28:27 |
| TXN-01004383 | DoorDash | $34.18 | $10.25 | $23.93 | 2026-03-26 12:24:21 |
| TXN-01005271 | UberEats | $63.54 | $19.06 | $44.48 | 2026-03-26 12:22:50 |
| TXN-01003903 | DoorDash | $68.03 | $20.41 | $47.62 | 2026-03-26 12:16:00 |
| TXN-01003967 | DoorDash | $54.26 | $16.28 | $37.98 | 2026-03-26 12:15:39 |
| TXN-01007214 | Toast | $47.50 | $1.23 | $46.27 | 2026-03-26 12:14:56 |
| TXN-01002942 | DoorDash | $82.70 | $24.81 | $57.89 | 2026-03-26 12:09:25 |
| TXN-01006255 | GrubHub | $71.43 | $21.43 | $50.00 | 2026-03-26 12:08:07 |
| TXN-01008222 | Square | $50.60 | $1.47 | $49.13 | 2026-03-26 12:04:27 |
| TXN-01005063 | UberEats | $40.65 | $12.19 | $28.46 | 2026-03-26 12:04:20 |
| TXN-01004148 | DoorDash | $47.71 | $14.31 | $33.40 | 2026-03-26 12:01:45 |
| TXN-01008273 | Square | $56.41 | $1.64 | $54.77 | 2026-03-26 11:58:25 |
| TXN-01005904 | UberEats | $65.64 | $19.69 | $45.95 | 2026-03-26 11:55:13 |
| TXN-01008847 | Clover | $57.05 | $1.37 | $55.68 | 2026-03-26 11:54:10 |