Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005623 | UberEats | $32.44 | $9.73 | $22.71 | 2026-03-26 11:47:56 |
| TXN-01003971 | DoorDash | $75.85 | $22.75 | $53.10 | 2026-03-26 11:42:15 |
| TXN-01006210 | GrubHub | $78.78 | $23.63 | $55.15 | 2026-03-26 11:42:11 |
| TXN-01006600 | GrubHub | $53.72 | $16.12 | $37.60 | 2026-03-26 11:27:27 |
| TXN-01004122 | DoorDash | $77.12 | $23.14 | $53.98 | 2026-03-26 11:26:12 |
| TXN-01008999 | Clover | $74.67 | $1.79 | $72.88 | 2026-03-26 11:25:53 |
| TXN-01006214 | GrubHub | $43.41 | $13.02 | $30.39 | 2026-03-26 11:14:41 |
| TXN-01008518 | Square | $71.13 | $2.06 | $69.07 | 2026-03-26 11:12:31 |
| TXN-01005905 | UberEats | $63.64 | $19.09 | $44.55 | 2026-03-26 11:10:03 |
| TXN-01007128 | Toast | $48.53 | $1.26 | $47.27 | 2026-03-26 11:09:46 |
| TXN-01006239 | GrubHub | $58.67 | $17.60 | $41.07 | 2026-03-26 11:06:21 |
| TXN-01004156 | DoorDash | $40.08 | $12.02 | $28.06 | 2026-03-26 11:01:49 |
| TXN-01006991 | Toast | $54.62 | $1.42 | $53.20 | 2026-03-26 10:57:45 |
| TXN-01009163 | Clover | $41.89 | $1.01 | $40.88 | 2026-03-26 10:55:42 |
| TXN-01004280 | DoorDash | $59.66 | $17.90 | $41.76 | 2026-03-26 10:53:07 |
| TXN-01008275 | Square | $44.80 | $1.30 | $43.50 | 2026-03-26 10:52:47 |
| TXN-01007104 | Toast | $42.95 | $1.12 | $41.83 | 2026-03-26 10:38:44 |
| TXN-01003222 | DoorDash | $71.57 | $21.47 | $50.10 | 2026-03-26 10:35:49 |
| TXN-01008134 | Square | $56.59 | $1.64 | $54.95 | 2026-03-26 10:26:42 |
| TXN-01008732 | Square | $72.62 | $2.11 | $70.51 | 2026-03-26 10:24:38 |
| TXN-01004340 | DoorDash | $67.43 | $20.23 | $47.20 | 2026-03-26 10:19:15 |
| TXN-01005819 | UberEats | $71.39 | $21.42 | $49.97 | 2026-03-26 10:19:07 |
| TXN-01007415 | Toast | $53.84 | $1.40 | $52.44 | 2026-03-26 10:15:52 |
| TXN-01005439 | UberEats | $67.70 | $20.31 | $47.39 | 2026-03-26 10:13:23 |
| TXN-01007621 | Toast | $74.11 | $1.93 | $72.18 | 2026-03-26 10:09:01 |