Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002788 | DoorDash | $74.71 | $22.41 | $52.30 | 2026-03-26 09:51:00 |
| TXN-01005609 | UberEats | $40.87 | $12.26 | $28.61 | 2026-03-26 09:49:21 |
| TXN-01004420 | DoorDash | $37.96 | $11.39 | $26.57 | 2026-03-26 09:46:06 |
| TXN-01002525 | DoorDash | $43.64 | $13.09 | $30.55 | 2026-03-26 09:38:49 |
| TXN-01006801 | Toast | $57.04 | $1.48 | $55.56 | 2026-03-26 09:33:10 |
| TXN-01003458 | DoorDash | $52.63 | $15.79 | $36.84 | 2026-03-26 09:24:49 |
| TXN-01009284 | Clover | $28.71 | $0.69 | $28.02 | 2026-03-26 09:03:42 |
| TXN-01005709 | UberEats | $72.21 | $21.66 | $50.55 | 2026-03-26 09:03:09 |
| TXN-01006940 | Toast | $30.97 | $0.81 | $30.16 | 2026-03-26 09:02:41 |
| TXN-01006670 | Toast | $60.84 | $1.58 | $59.26 | 2026-03-26 08:55:10 |
| TXN-01006244 | GrubHub | $45.40 | $13.62 | $31.78 | 2026-03-26 08:50:06 |
| TXN-01002838 | DoorDash | $40.24 | $12.07 | $28.17 | 2026-03-26 08:38:13 |
| TXN-01007272 | Toast | $65.91 | $1.71 | $64.20 | 2026-03-26 08:32:16 |
| TXN-01007395 | Toast | $56.73 | $1.47 | $55.26 | 2026-03-26 08:20:54 |
| TXN-01004403 | DoorDash | $55.04 | $16.51 | $38.53 | 2026-03-26 08:14:08 |
| TXN-01003956 | DoorDash | $37.26 | $11.18 | $26.08 | 2026-03-26 07:57:30 |
| TXN-01005563 | UberEats | $54.97 | $16.49 | $38.48 | 2026-03-26 07:37:54 |
| TXN-01004441 | UberEats | $69.53 | $20.86 | $48.67 | 2026-03-26 07:15:42 |
| TXN-01005607 | UberEats | $72.22 | $21.67 | $50.55 | 2026-03-25 23:14:07 |
| TXN-01006029 | GrubHub | $53.99 | $16.20 | $37.79 | 2026-03-25 23:01:32 |
| TXN-01006640 | Toast | $49.46 | $1.29 | $48.17 | 2026-03-25 22:42:52 |
| TXN-01006987 | Toast | $73.83 | $1.92 | $71.91 | 2026-03-25 22:21:23 |
| TXN-01008551 | Square | $38.75 | $1.12 | $37.63 | 2026-03-25 22:20:00 |
| TXN-01006006 | GrubHub | $49.88 | $14.96 | $34.92 | 2026-03-25 22:18:04 |
| TXN-01004909 | UberEats | $44.48 | $13.34 | $31.14 | 2026-03-25 21:49:07 |