Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003116 | DoorDash | $47.66 | $14.30 | $33.36 | 2026-03-25 19:48:29 |
| TXN-01008414 | Square | $36.25 | $1.05 | $35.20 | 2026-03-25 19:48:28 |
| TXN-01002949 | DoorDash | $58.09 | $17.43 | $40.66 | 2026-03-25 19:46:05 |
| TXN-01004995 | UberEats | $33.70 | $10.11 | $23.59 | 2026-03-25 19:41:20 |
| TXN-01005464 | UberEats | $64.07 | $19.22 | $44.85 | 2026-03-25 19:39:38 |
| TXN-01005335 | UberEats | $38.05 | $11.41 | $26.64 | 2026-03-25 19:36:02 |
| TXN-01003164 | DoorDash | $46.75 | $14.03 | $32.72 | 2026-03-25 19:34:55 |
| TXN-01003906 | DoorDash | $75.26 | $22.58 | $52.68 | 2026-03-25 19:34:26 |
| TXN-01007714 | Toast | $60.14 | $1.56 | $58.58 | 2026-03-25 19:32:25 |
| TXN-01003679 | DoorDash | $52.77 | $15.83 | $36.94 | 2026-03-25 19:27:44 |
| TXN-01005385 | UberEats | $53.01 | $15.90 | $37.11 | 2026-03-25 19:21:19 |
| TXN-01008241 | Square | $37.57 | $1.09 | $36.48 | 2026-03-25 19:19:47 |
| TXN-01006567 | GrubHub | $63.78 | $19.13 | $44.65 | 2026-03-25 19:17:13 |
| TXN-01003370 | DoorDash | $69.83 | $20.95 | $48.88 | 2026-03-25 19:14:29 |
| TXN-01006130 | GrubHub | $53.29 | $15.99 | $37.30 | 2026-03-25 19:13:45 |
| TXN-01004320 | DoorDash | $41.47 | $12.44 | $29.03 | 2026-03-25 19:06:47 |
| TXN-01005340 | UberEats | $62.72 | $18.82 | $43.90 | 2026-03-25 19:04:30 |
| TXN-01007961 | Square | $72.55 | $2.10 | $70.45 | 2026-03-25 19:04:02 |
| TXN-01003373 | DoorDash | $62.21 | $18.66 | $43.55 | 2026-03-25 18:57:22 |
| TXN-01002893 | DoorDash | $42.41 | $12.72 | $29.69 | 2026-03-25 18:56:40 |
| TXN-01004167 | DoorDash | $67.43 | $20.23 | $47.20 | 2026-03-25 18:53:52 |
| TXN-01008394 | Square | $64.94 | $1.88 | $63.06 | 2026-03-25 18:52:35 |
| TXN-01008885 | Clover | $37.26 | $0.89 | $36.37 | 2026-03-25 18:51:35 |
| TXN-01004013 | DoorDash | $74.60 | $22.38 | $52.22 | 2026-03-25 18:48:15 |
| TXN-01004270 | DoorDash | $49.77 | $14.93 | $34.84 | 2026-03-25 18:46:59 |