Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007861 | Square | $53.58 | $1.55 | $52.03 | 2026-03-25 18:46:20 |
| TXN-01003047 | DoorDash | $37.56 | $11.27 | $26.29 | 2026-03-25 18:44:13 |
| TXN-01007760 | Toast | $35.47 | $0.92 | $34.55 | 2026-03-25 18:41:45 |
| TXN-01004893 | UberEats | $80.06 | $24.02 | $56.04 | 2026-03-25 18:40:11 |
| TXN-01004110 | DoorDash | $54.03 | $16.21 | $37.82 | 2026-03-25 18:33:57 |
| TXN-01004143 | DoorDash | $67.96 | $20.39 | $47.57 | 2026-03-25 18:33:08 |
| TXN-01008302 | Square | $58.00 | $1.68 | $56.32 | 2026-03-25 18:32:44 |
| TXN-01006893 | Toast | $44.94 | $1.17 | $43.77 | 2026-03-25 18:27:01 |
| TXN-01007442 | Toast | $65.94 | $1.71 | $64.23 | 2026-03-25 18:24:30 |
| TXN-01003378 | DoorDash | $56.43 | $16.93 | $39.50 | 2026-03-25 18:19:21 |
| TXN-01007509 | Toast | $48.46 | $1.26 | $47.20 | 2026-03-25 18:13:18 |
| TXN-01009283 | Clover | $38.91 | $0.93 | $37.98 | 2026-03-25 18:13:02 |
| TXN-01002769 | DoorDash | $65.36 | $19.61 | $45.75 | 2026-03-25 18:07:37 |
| TXN-01007905 | Square | $73.20 | $2.12 | $71.08 | 2026-03-25 18:03:57 |
| TXN-01004019 | DoorDash | $72.58 | $21.77 | $50.81 | 2026-03-25 18:01:47 |
| TXN-01009099 | Clover | $35.47 | $0.85 | $34.62 | 2026-03-25 18:00:38 |
| TXN-01007331 | Toast | $38.81 | $1.01 | $37.80 | 2026-03-25 18:00:27 |
| TXN-01004969 | UberEats | $68.06 | $20.42 | $47.64 | 2026-03-25 17:56:33 |
| TXN-01004237 | DoorDash | $83.38 | $25.01 | $58.37 | 2026-03-25 17:49:43 |
| TXN-01004671 | UberEats | $51.04 | $15.31 | $35.73 | 2026-03-25 17:48:03 |
| TXN-01004301 | DoorDash | $68.08 | $20.42 | $47.66 | 2026-03-25 17:46:37 |
| TXN-01007824 | Toast | $49.23 | $1.28 | $47.95 | 2026-03-25 17:46:28 |
| TXN-01006235 | GrubHub | $50.32 | $15.10 | $35.22 | 2026-03-25 17:44:44 |
| TXN-01003022 | DoorDash | $52.87 | $15.86 | $37.01 | 2026-03-25 17:44:27 |
| TXN-01003326 | DoorDash | $70.18 | $21.05 | $49.13 | 2026-03-25 17:36:24 |