Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006613 | Toast | $44.48 | $1.16 | $43.32 | 2026-03-25 17:36:04 |
| TXN-01003714 | DoorDash | $41.44 | $12.43 | $29.01 | 2026-03-25 17:34:54 |
| TXN-01004512 | UberEats | $46.07 | $13.82 | $32.25 | 2026-03-25 17:34:40 |
| TXN-01008622 | Square | $39.81 | $1.15 | $38.66 | 2026-03-25 17:33:10 |
| TXN-01005002 | UberEats | $40.88 | $12.26 | $28.62 | 2026-03-25 17:17:27 |
| TXN-01006885 | Toast | $50.50 | $1.31 | $49.19 | 2026-03-25 17:16:29 |
| TXN-01008050 | Square | $49.42 | $1.43 | $47.99 | 2026-03-25 17:13:35 |
| TXN-01007224 | Toast | $71.17 | $1.85 | $69.32 | 2026-03-25 17:12:25 |
| TXN-01006850 | Toast | $37.62 | $0.98 | $36.64 | 2026-03-25 17:04:57 |
| TXN-01006082 | GrubHub | $78.56 | $23.57 | $54.99 | 2026-03-25 17:02:53 |
| TXN-01005477 | UberEats | $81.65 | $24.50 | $57.15 | 2026-03-25 16:55:53 |
| TXN-01005156 | UberEats | $67.94 | $20.38 | $47.56 | 2026-03-25 16:39:38 |
| TXN-01005450 | UberEats | $73.69 | $22.11 | $51.58 | 2026-03-25 16:33:09 |
| TXN-01007881 | Square | $50.75 | $1.47 | $49.28 | 2026-03-25 16:30:21 |
| TXN-01003803 | DoorDash | $72.63 | $21.79 | $50.84 | 2026-03-25 16:25:56 |
| TXN-01003211 | DoorDash | $67.61 | $20.28 | $47.33 | 2026-03-25 16:18:44 |
| TXN-01003740 | DoorDash | $51.58 | $15.47 | $36.11 | 2026-03-25 16:13:51 |
| TXN-01002882 | DoorDash | $83.65 | $25.10 | $58.55 | 2026-03-25 16:12:00 |
| TXN-01005283 | UberEats | $42.33 | $12.70 | $29.63 | 2026-03-25 16:08:31 |
| TXN-01007943 | Square | $48.78 | $1.41 | $47.37 | 2026-03-25 16:04:23 |
| TXN-01003819 | DoorDash | $76.21 | $22.86 | $53.35 | 2026-03-25 15:59:55 |
| TXN-01009317 | Clover | $30.72 | $0.74 | $29.98 | 2026-03-25 15:59:13 |
| TXN-01003990 | DoorDash | $52.81 | $15.84 | $36.97 | 2026-03-25 15:59:09 |
| TXN-01007277 | Toast | $48.49 | $1.26 | $47.23 | 2026-03-25 15:39:49 |
| TXN-01007464 | Toast | $52.76 | $1.37 | $51.39 | 2026-03-25 15:37:50 |