Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007316 | Toast | $37.14 | $0.97 | $36.17 | 2026-03-25 15:30:00 |
| TXN-01003790 | DoorDash | $41.63 | $12.49 | $29.14 | 2026-03-25 15:27:57 |
| TXN-01003848 | DoorDash | $37.48 | $11.24 | $26.24 | 2026-03-25 15:26:47 |
| TXN-01002777 | DoorDash | $36.52 | $10.96 | $25.56 | 2026-03-25 15:08:17 |
| TXN-01004757 | UberEats | $74.54 | $22.36 | $52.18 | 2026-03-25 14:54:36 |
| TXN-01007688 | Toast | $33.89 | $0.88 | $33.01 | 2026-03-25 14:51:56 |
| TXN-01003110 | DoorDash | $84.67 | $25.40 | $59.27 | 2026-03-25 14:48:13 |
| TXN-01003283 | DoorDash | $65.50 | $19.65 | $45.85 | 2026-03-25 14:47:17 |
| TXN-01006192 | GrubHub | $55.42 | $16.63 | $38.79 | 2026-03-25 14:40:06 |
| TXN-01008406 | Square | $67.88 | $1.97 | $65.91 | 2026-03-25 14:29:30 |
| TXN-01006054 | GrubHub | $57.45 | $17.23 | $40.22 | 2026-03-25 14:23:39 |
| TXN-01004072 | DoorDash | $78.08 | $23.42 | $54.66 | 2026-03-25 14:22:50 |
| TXN-01002551 | DoorDash | $64.09 | $19.23 | $44.86 | 2026-03-25 14:18:54 |
| TXN-01009217 | Clover | $72.26 | $1.73 | $70.53 | 2026-03-25 14:16:04 |
| TXN-01008038 | Square | $60.80 | $1.76 | $59.04 | 2026-03-25 14:15:11 |
| TXN-01008206 | Square | $56.85 | $1.65 | $55.20 | 2026-03-25 14:09:35 |
| TXN-01005911 | UberEats | $65.61 | $19.68 | $45.93 | 2026-03-25 14:08:55 |
| TXN-01004008 | DoorDash | $37.70 | $11.31 | $26.39 | 2026-03-25 14:08:14 |
| TXN-01003921 | DoorDash | $76.97 | $23.09 | $53.88 | 2026-03-25 14:07:30 |
| TXN-01005638 | UberEats | $63.77 | $19.13 | $44.64 | 2026-03-25 14:06:22 |
| TXN-01004325 | DoorDash | $43.13 | $12.94 | $30.19 | 2026-03-25 14:01:34 |
| TXN-01005748 | UberEats | $50.42 | $15.13 | $35.29 | 2026-03-25 14:00:23 |
| TXN-01004219 | DoorDash | $41.40 | $12.42 | $28.98 | 2026-03-25 13:53:31 |
| TXN-01008802 | Clover | $33.02 | $0.79 | $32.23 | 2026-03-25 13:52:50 |
| TXN-01002979 | DoorDash | $38.49 | $11.55 | $26.94 | 2026-03-25 13:49:24 |