Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006243 | GrubHub | $47.56 | $14.27 | $33.29 | 2026-03-25 13:47:27 |
| TXN-01003365 | DoorDash | $44.78 | $13.43 | $31.35 | 2026-03-25 13:44:08 |
| TXN-01004771 | UberEats | $55.60 | $16.68 | $38.92 | 2026-03-25 13:35:35 |
| TXN-01009207 | Clover | $40.58 | $0.97 | $39.61 | 2026-03-25 13:33:31 |
| TXN-01006378 | GrubHub | $37.99 | $11.40 | $26.59 | 2026-03-25 13:29:18 |
| TXN-01005493 | UberEats | $73.12 | $21.94 | $51.18 | 2026-03-25 13:29:16 |
| TXN-01004491 | UberEats | $32.82 | $9.85 | $22.97 | 2026-03-25 13:24:09 |
| TXN-01003706 | DoorDash | $56.11 | $16.83 | $39.28 | 2026-03-25 13:16:30 |
| TXN-01004825 | UberEats | $44.02 | $13.21 | $30.81 | 2026-03-25 13:15:56 |
| TXN-01003758 | DoorDash | $46.50 | $13.95 | $32.55 | 2026-03-25 13:15:09 |
| TXN-01003295 | DoorDash | $34.72 | $10.42 | $24.30 | 2026-03-25 13:14:44 |
| TXN-01005223 | UberEats | $60.73 | $18.22 | $42.51 | 2026-03-25 13:14:36 |
| TXN-01006422 | GrubHub | $58.27 | $17.48 | $40.79 | 2026-03-25 13:09:04 |
| TXN-01008063 | Square | $31.63 | $0.92 | $30.71 | 2026-03-25 13:06:19 |
| TXN-01003000 | DoorDash | $37.42 | $11.23 | $26.19 | 2026-03-25 12:54:12 |
| TXN-01006472 | GrubHub | $83.91 | $25.17 | $58.74 | 2026-03-25 12:48:13 |
| TXN-01002793 | DoorDash | $36.29 | $10.89 | $25.40 | 2026-03-25 12:45:47 |
| TXN-01004695 | UberEats | $42.59 | $12.78 | $29.81 | 2026-03-25 12:45:16 |
| TXN-01006335 | GrubHub | $71.13 | $21.34 | $49.79 | 2026-03-25 12:38:51 |
| TXN-01004746 | UberEats | $37.87 | $11.36 | $26.51 | 2026-03-25 12:37:03 |
| TXN-01004137 | DoorDash | $55.24 | $16.57 | $38.67 | 2026-03-25 12:36:06 |
| TXN-01003349 | DoorDash | $69.73 | $20.92 | $48.81 | 2026-03-25 12:35:34 |
| TXN-01004343 | DoorDash | $78.07 | $23.42 | $54.65 | 2026-03-25 12:35:19 |
| TXN-01007233 | Toast | $77.68 | $2.02 | $75.66 | 2026-03-25 12:32:52 |
| TXN-01006161 | GrubHub | $84.30 | $25.29 | $59.01 | 2026-03-25 12:26:31 |