Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008772 | Square | $43.34 | $1.26 | $42.08 | 2026-03-25 12:24:38 |
| TXN-01007873 | Square | $58.44 | $1.69 | $56.75 | 2026-03-25 12:19:24 |
| TXN-01005031 | UberEats | $53.33 | $16.00 | $37.33 | 2026-03-25 12:16:58 |
| TXN-01006823 | Toast | $64.17 | $1.67 | $62.50 | 2026-03-25 12:14:06 |
| TXN-01003557 | DoorDash | $83.40 | $25.02 | $58.38 | 2026-03-25 12:12:31 |
| TXN-01006505 | GrubHub | $33.71 | $10.11 | $23.60 | 2026-03-25 12:12:16 |
| TXN-01008645 | Square | $61.06 | $1.77 | $59.29 | 2026-03-25 12:08:36 |
| TXN-01003822 | DoorDash | $72.10 | $21.63 | $50.47 | 2026-03-25 12:01:32 |
| TXN-01006013 | GrubHub | $79.56 | $23.87 | $55.69 | 2026-03-25 12:00:54 |
| TXN-01005183 | UberEats | $76.03 | $22.81 | $53.22 | 2026-03-25 12:00:31 |
| TXN-01004782 | UberEats | $65.17 | $19.55 | $45.62 | 2026-03-25 11:59:53 |
| TXN-01007111 | Toast | $71.74 | $1.87 | $69.87 | 2026-03-25 11:58:10 |
| TXN-01005400 | UberEats | $37.32 | $11.20 | $26.12 | 2026-03-25 11:56:41 |
| TXN-01007606 | Toast | $67.42 | $1.75 | $65.67 | 2026-03-25 11:56:40 |
| TXN-01004555 | UberEats | $70.31 | $21.09 | $49.22 | 2026-03-25 11:55:05 |
| TXN-01008367 | Square | $53.11 | $1.54 | $51.57 | 2026-03-25 11:47:48 |
| TXN-01008117 | Square | $45.08 | $1.31 | $43.77 | 2026-03-25 11:46:46 |
| TXN-01007053 | Toast | $64.49 | $1.68 | $62.81 | 2026-03-25 11:45:36 |
| TXN-01003107 | DoorDash | $52.32 | $15.70 | $36.62 | 2026-03-25 11:38:54 |
| TXN-01004113 | DoorDash | $54.45 | $16.34 | $38.11 | 2026-03-25 11:38:33 |
| TXN-01008785 | Clover | $33.69 | $0.81 | $32.88 | 2026-03-25 11:37:54 |
| TXN-01006245 | GrubHub | $53.28 | $15.98 | $37.30 | 2026-03-25 11:36:30 |
| TXN-01003793 | DoorDash | $74.18 | $22.25 | $51.93 | 2026-03-25 11:29:35 |
| TXN-01002784 | DoorDash | $69.79 | $20.94 | $48.85 | 2026-03-25 11:28:07 |
| TXN-01005146 | UberEats | $60.95 | $18.29 | $42.66 | 2026-03-25 11:24:18 |