Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003356 | DoorDash | $34.39 | $10.32 | $24.07 | 2026-03-25 11:17:01 |
| TXN-01002658 | DoorDash | $45.00 | $13.50 | $31.50 | 2026-03-25 11:14:56 |
| TXN-01003288 | DoorDash | $66.63 | $19.99 | $46.64 | 2026-03-25 11:14:29 |
| TXN-01008114 | Square | $56.69 | $1.64 | $55.05 | 2026-03-25 11:13:03 |
| TXN-01006331 | GrubHub | $44.49 | $13.35 | $31.14 | 2026-03-25 11:11:35 |
| TXN-01007596 | Toast | $77.57 | $2.02 | $75.55 | 2026-03-25 11:08:01 |
| TXN-01008768 | Square | $55.07 | $1.60 | $53.47 | 2026-03-25 11:07:31 |
| TXN-01005444 | UberEats | $72.61 | $21.78 | $50.83 | 2026-03-25 11:07:09 |
| TXN-01008840 | Clover | $64.35 | $1.54 | $62.81 | 2026-03-25 11:03:45 |
| TXN-01004868 | UberEats | $55.75 | $16.72 | $39.03 | 2026-03-25 10:59:59 |
| TXN-01004578 | UberEats | $32.88 | $9.86 | $23.02 | 2026-03-25 10:54:04 |
| TXN-01005061 | UberEats | $53.61 | $16.08 | $37.53 | 2026-03-25 10:51:38 |
| TXN-01005699 | UberEats | $44.01 | $13.20 | $30.81 | 2026-03-25 10:43:27 |
| TXN-01002651 | DoorDash | $38.54 | $11.56 | $26.98 | 2026-03-25 10:27:13 |
| TXN-01006506 | GrubHub | $51.31 | $15.39 | $35.92 | 2026-03-25 10:22:27 |
| TXN-01004614 | UberEats | $38.72 | $11.62 | $27.10 | 2026-03-25 10:18:12 |
| TXN-01004045 | DoorDash | $50.38 | $15.11 | $35.27 | 2026-03-25 10:16:21 |
| TXN-01006047 | GrubHub | $65.86 | $19.76 | $46.10 | 2026-03-25 09:42:27 |
| TXN-01008005 | Square | $70.96 | $2.06 | $68.90 | 2026-03-25 09:39:33 |
| TXN-01004722 | UberEats | $57.05 | $17.11 | $39.94 | 2026-03-25 09:22:45 |
| TXN-01008253 | Square | $28.26 | $0.82 | $27.44 | 2026-03-25 09:21:55 |
| TXN-01007793 | Toast | $76.80 | $2.00 | $74.80 | 2026-03-25 09:18:16 |
| TXN-01005204 | UberEats | $58.37 | $17.51 | $40.86 | 2026-03-25 09:12:07 |
| TXN-01005773 | UberEats | $39.30 | $11.79 | $27.51 | 2026-03-25 09:08:53 |
| TXN-01002707 | DoorDash | $33.68 | $10.10 | $23.58 | 2026-03-25 08:49:26 |