Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005695 | UberEats | $50.37 | $15.11 | $35.26 | 2026-03-24 20:40:56 |
| TXN-01003996 | DoorDash | $75.03 | $22.51 | $52.52 | 2026-03-24 20:40:31 |
| TXN-01003963 | DoorDash | $32.48 | $9.74 | $22.74 | 2026-03-24 20:36:50 |
| TXN-01005102 | UberEats | $45.29 | $13.59 | $31.70 | 2026-03-24 20:35:45 |
| TXN-01008563 | Square | $37.39 | $1.08 | $36.31 | 2026-03-24 20:27:59 |
| TXN-01009041 | Clover | $54.60 | $1.31 | $53.29 | 2026-03-24 20:24:19 |
| TXN-01003700 | DoorDash | $33.30 | $9.99 | $23.31 | 2026-03-24 20:23:40 |
| TXN-01006313 | GrubHub | $46.99 | $14.10 | $32.89 | 2026-03-24 20:22:27 |
| TXN-01003284 | DoorDash | $67.33 | $20.20 | $47.13 | 2026-03-24 20:21:57 |
| TXN-01003220 | DoorDash | $85.57 | $25.67 | $59.90 | 2026-03-24 20:20:50 |
| TXN-01002796 | DoorDash | $67.24 | $20.17 | $47.07 | 2026-03-24 20:20:44 |
| TXN-01006648 | Toast | $28.23 | $0.73 | $27.50 | 2026-03-24 20:18:15 |
| TXN-01007909 | Square | $42.82 | $1.24 | $41.58 | 2026-03-24 20:10:40 |
| TXN-01004854 | UberEats | $38.74 | $11.62 | $27.12 | 2026-03-24 19:58:10 |
| TXN-01003782 | DoorDash | $59.92 | $17.98 | $41.94 | 2026-03-24 19:54:02 |
| TXN-01008363 | Square | $77.67 | $2.25 | $75.42 | 2026-03-24 19:48:51 |
| TXN-01005541 | UberEats | $55.31 | $16.59 | $38.72 | 2026-03-24 19:38:03 |
| TXN-01002828 | DoorDash | $42.08 | $12.62 | $29.46 | 2026-03-24 19:37:20 |
| TXN-01008457 | Square | $30.86 | $0.89 | $29.97 | 2026-03-24 19:36:36 |
| TXN-01003796 | DoorDash | $73.28 | $21.98 | $51.30 | 2026-03-24 19:32:32 |
| TXN-01006601 | GrubHub | $55.51 | $16.65 | $38.86 | 2026-03-24 19:32:00 |
| TXN-01005820 | UberEats | $33.09 | $9.93 | $23.16 | 2026-03-24 19:31:20 |
| TXN-01003607 | DoorDash | $53.42 | $16.03 | $37.39 | 2026-03-24 19:31:01 |
| TXN-01007092 | Toast | $56.39 | $1.47 | $54.92 | 2026-03-24 19:27:41 |
| TXN-01002873 | DoorDash | $60.35 | $18.11 | $42.24 | 2026-03-24 19:27:18 |