Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008561 | Square | $44.37 | $1.29 | $43.08 | 2026-03-24 19:23:54 |
| TXN-01007105 | Toast | $35.66 | $0.93 | $34.73 | 2026-03-24 19:22:26 |
| TXN-01008044 | Square | $37.33 | $1.08 | $36.25 | 2026-03-24 19:20:58 |
| TXN-01008119 | Square | $61.76 | $1.79 | $59.97 | 2026-03-24 19:17:04 |
| TXN-01003025 | DoorDash | $46.62 | $13.99 | $32.63 | 2026-03-24 19:16:13 |
| TXN-01007299 | Toast | $66.23 | $1.72 | $64.51 | 2026-03-24 19:16:10 |
| TXN-01008930 | Clover | $54.63 | $1.31 | $53.32 | 2026-03-24 19:15:45 |
| TXN-01005115 | UberEats | $40.51 | $12.15 | $28.36 | 2026-03-24 19:12:57 |
| TXN-01003447 | DoorDash | $67.73 | $20.32 | $47.41 | 2026-03-24 19:12:49 |
| TXN-01004877 | UberEats | $70.21 | $21.06 | $49.15 | 2026-03-24 19:11:58 |
| TXN-01004228 | DoorDash | $80.46 | $24.14 | $56.32 | 2026-03-24 19:09:55 |
| TXN-01005196 | UberEats | $81.31 | $24.39 | $56.92 | 2026-03-24 19:03:23 |
| TXN-01008683 | Square | $73.18 | $2.12 | $71.06 | 2026-03-24 19:02:19 |
| TXN-01005166 | UberEats | $62.72 | $18.82 | $43.90 | 2026-03-24 18:58:46 |
| TXN-01008423 | Square | $33.62 | $0.97 | $32.65 | 2026-03-24 18:55:51 |
| TXN-01007682 | Toast | $44.23 | $1.15 | $43.08 | 2026-03-24 18:53:11 |
| TXN-01002694 | DoorDash | $74.29 | $22.29 | $52.00 | 2026-03-24 18:49:35 |
| TXN-01002839 | DoorDash | $75.51 | $22.65 | $52.86 | 2026-03-24 18:47:32 |
| TXN-01006486 | GrubHub | $34.82 | $10.45 | $24.37 | 2026-03-24 18:36:40 |
| TXN-01007638 | Toast | $65.16 | $1.69 | $63.47 | 2026-03-24 18:36:10 |
| TXN-01007998 | Square | $41.10 | $1.19 | $39.91 | 2026-03-24 18:30:04 |
| TXN-01002961 | DoorDash | $39.45 | $11.84 | $27.61 | 2026-03-24 18:30:00 |
| TXN-01005362 | UberEats | $46.07 | $13.82 | $32.25 | 2026-03-24 18:28:52 |
| TXN-01004427 | UberEats | $60.70 | $18.21 | $42.49 | 2026-03-24 18:28:27 |
| TXN-01008143 | Square | $54.39 | $1.58 | $52.81 | 2026-03-24 18:26:58 |