Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005126 | UberEats | $56.89 | $17.07 | $39.82 | 2026-03-24 18:22:37 |
| TXN-01009106 | Clover | $72.68 | $1.74 | $70.94 | 2026-03-24 18:22:07 |
| TXN-01005768 | UberEats | $40.10 | $12.03 | $28.07 | 2026-03-24 18:21:36 |
| TXN-01005750 | UberEats | $62.29 | $18.69 | $43.60 | 2026-03-24 18:17:42 |
| TXN-01007914 | Square | $63.74 | $1.85 | $61.89 | 2026-03-24 18:11:34 |
| TXN-01002677 | DoorDash | $46.67 | $14.00 | $32.67 | 2026-03-24 18:01:09 |
| TXN-01004017 | DoorDash | $37.57 | $11.27 | $26.30 | 2026-03-24 17:59:36 |
| TXN-01007699 | Toast | $70.44 | $1.83 | $68.61 | 2026-03-24 17:58:02 |
| TXN-01005133 | UberEats | $48.71 | $14.61 | $34.10 | 2026-03-24 17:57:10 |
| TXN-01003275 | DoorDash | $63.87 | $19.16 | $44.71 | 2026-03-24 17:56:17 |
| TXN-01005763 | UberEats | $61.11 | $18.33 | $42.78 | 2026-03-24 17:55:54 |
| TXN-01003771 | DoorDash | $33.31 | $9.99 | $23.32 | 2026-03-24 17:53:28 |
| TXN-01004093 | DoorDash | $78.46 | $23.54 | $54.92 | 2026-03-24 17:52:33 |
| TXN-01007940 | Square | $73.41 | $2.13 | $71.28 | 2026-03-24 17:50:44 |
| TXN-01007052 | Toast | $70.84 | $1.84 | $69.00 | 2026-03-24 17:48:20 |
| TXN-01006952 | Toast | $66.27 | $1.72 | $64.55 | 2026-03-24 17:47:25 |
| TXN-01007505 | Toast | $32.63 | $0.85 | $31.78 | 2026-03-24 17:47:07 |
| TXN-01007705 | Toast | $56.89 | $1.48 | $55.41 | 2026-03-24 17:46:14 |
| TXN-01004255 | DoorDash | $39.14 | $11.74 | $27.40 | 2026-03-24 17:31:47 |
| TXN-01008065 | Square | $31.81 | $0.92 | $30.89 | 2026-03-24 17:25:47 |
| TXN-01004313 | DoorDash | $77.82 | $23.35 | $54.47 | 2026-03-24 17:24:37 |
| TXN-01008288 | Square | $52.80 | $1.53 | $51.27 | 2026-03-24 17:24:09 |
| TXN-01007702 | Toast | $46.95 | $1.22 | $45.73 | 2026-03-24 17:24:03 |
| TXN-01006743 | Toast | $51.29 | $1.33 | $49.96 | 2026-03-24 17:19:41 |
| TXN-01005441 | UberEats | $59.55 | $17.86 | $41.69 | 2026-03-24 17:19:09 |