Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005642 | UberEats | $51.46 | $15.44 | $36.02 | 2026-03-24 16:53:47 |
| TXN-01005378 | UberEats | $32.46 | $9.74 | $22.72 | 2026-03-24 16:49:49 |
| TXN-01003024 | DoorDash | $50.54 | $15.16 | $35.38 | 2026-03-24 16:47:50 |
| TXN-01005632 | UberEats | $84.23 | $25.27 | $58.96 | 2026-03-24 16:45:52 |
| TXN-01005236 | UberEats | $39.58 | $11.87 | $27.71 | 2026-03-24 16:40:38 |
| TXN-01008572 | Square | $66.11 | $1.92 | $64.19 | 2026-03-24 16:37:47 |
| TXN-01007435 | Toast | $52.28 | $1.36 | $50.92 | 2026-03-24 16:35:06 |
| TXN-01004932 | UberEats | $63.12 | $18.94 | $44.18 | 2026-03-24 16:30:41 |
| TXN-01003113 | DoorDash | $66.30 | $19.89 | $46.41 | 2026-03-24 16:25:14 |
| TXN-01007739 | Toast | $28.13 | $0.73 | $27.40 | 2026-03-24 16:24:37 |
| TXN-01005361 | UberEats | $80.86 | $24.26 | $56.60 | 2026-03-24 16:19:29 |
| TXN-01006596 | GrubHub | $38.91 | $11.67 | $27.24 | 2026-03-24 16:13:26 |
| TXN-01005252 | UberEats | $48.98 | $14.69 | $34.29 | 2026-03-24 16:01:48 |
| TXN-01007311 | Toast | $73.98 | $1.92 | $72.06 | 2026-03-24 15:52:51 |
| TXN-01006715 | Toast | $30.68 | $0.80 | $29.88 | 2026-03-24 15:52:39 |
| TXN-01006110 | GrubHub | $66.70 | $20.01 | $46.69 | 2026-03-24 15:38:43 |
| TXN-01004359 | DoorDash | $57.16 | $17.15 | $40.01 | 2026-03-24 15:36:28 |
| TXN-01005301 | UberEats | $80.50 | $24.15 | $56.35 | 2026-03-24 15:35:30 |
| TXN-01007042 | Toast | $55.94 | $1.45 | $54.49 | 2026-03-24 15:32:28 |
| TXN-01008435 | Square | $51.06 | $1.48 | $49.58 | 2026-03-24 15:31:23 |
| TXN-01007804 | Toast | $73.24 | $1.90 | $71.34 | 2026-03-24 15:29:58 |
| TXN-01008514 | Square | $48.17 | $1.40 | $46.77 | 2026-03-24 15:27:48 |
| TXN-01007472 | Toast | $39.85 | $1.04 | $38.81 | 2026-03-24 15:19:24 |
| TXN-01006761 | Toast | $70.30 | $1.83 | $68.47 | 2026-03-24 15:18:52 |
| TXN-01004594 | UberEats | $60.96 | $18.29 | $42.67 | 2026-03-24 15:16:55 |