Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006975 | Toast | $39.30 | $1.02 | $38.28 | 2026-03-24 15:14:53 |
| TXN-01005844 | UberEats | $63.87 | $19.16 | $44.71 | 2026-03-24 15:13:29 |
| TXN-01004928 | UberEats | $62.56 | $18.77 | $43.79 | 2026-03-24 15:04:10 |
| TXN-01004292 | DoorDash | $69.51 | $20.85 | $48.66 | 2026-03-24 15:03:38 |
| TXN-01004830 | UberEats | $77.67 | $23.30 | $54.37 | 2026-03-24 15:01:23 |
| TXN-01005403 | UberEats | $67.18 | $20.15 | $47.03 | 2026-03-24 14:59:49 |
| TXN-01008753 | Square | $61.35 | $1.78 | $59.57 | 2026-03-24 14:52:31 |
| TXN-01004246 | DoorDash | $65.76 | $19.73 | $46.03 | 2026-03-24 14:51:48 |
| TXN-01006325 | GrubHub | $74.41 | $22.32 | $52.09 | 2026-03-24 14:51:06 |
| TXN-01008990 | Clover | $76.98 | $1.85 | $75.13 | 2026-03-24 14:49:00 |
| TXN-01007097 | Toast | $67.73 | $1.76 | $65.97 | 2026-03-24 14:47:31 |
| TXN-01008203 | Square | $64.82 | $1.88 | $62.94 | 2026-03-24 14:42:49 |
| TXN-01007525 | Toast | $74.06 | $1.93 | $72.13 | 2026-03-24 14:38:14 |
| TXN-01005989 | GrubHub | $81.18 | $24.35 | $56.83 | 2026-03-24 14:37:47 |
| TXN-01002832 | DoorDash | $38.05 | $11.41 | $26.64 | 2026-03-24 14:32:04 |
| TXN-01005369 | UberEats | $61.16 | $18.35 | $42.81 | 2026-03-24 14:28:02 |
| TXN-01005526 | UberEats | $35.48 | $10.64 | $24.84 | 2026-03-24 14:23:24 |
| TXN-01006201 | GrubHub | $42.12 | $12.64 | $29.48 | 2026-03-24 14:21:41 |
| TXN-01008250 | Square | $45.92 | $1.33 | $44.59 | 2026-03-24 14:21:11 |
| TXN-01002652 | DoorDash | $40.27 | $12.08 | $28.19 | 2026-03-24 14:21:03 |
| TXN-01009002 | Clover | $30.96 | $0.74 | $30.22 | 2026-03-24 14:18:15 |
| TXN-01009323 | Clover | $43.46 | $1.04 | $42.42 | 2026-03-24 14:10:56 |
| TXN-01008636 | Square | $43.56 | $1.26 | $42.30 | 2026-03-24 14:05:19 |
| TXN-01007245 | Toast | $45.27 | $1.18 | $44.09 | 2026-03-24 14:03:57 |
| TXN-01002712 | DoorDash | $73.10 | $21.93 | $51.17 | 2026-03-24 14:03:05 |