Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009096 | Clover | $65.10 | $1.56 | $63.54 | 2026-03-24 13:57:49 |
| TXN-01005405 | UberEats | $39.74 | $11.92 | $27.82 | 2026-03-24 13:56:04 |
| TXN-01005868 | UberEats | $34.34 | $10.30 | $24.04 | 2026-03-24 13:52:34 |
| TXN-01009243 | Clover | $72.21 | $1.73 | $70.48 | 2026-03-24 13:48:22 |
| TXN-01004300 | DoorDash | $70.05 | $21.01 | $49.04 | 2026-03-24 13:47:57 |
| TXN-01008266 | Square | $68.75 | $1.99 | $66.76 | 2026-03-24 13:47:00 |
| TXN-01003844 | DoorDash | $49.79 | $14.94 | $34.85 | 2026-03-24 13:46:25 |
| TXN-01003322 | DoorDash | $45.69 | $13.71 | $31.98 | 2026-03-24 13:42:53 |
| TXN-01008164 | Square | $32.33 | $0.94 | $31.39 | 2026-03-24 13:41:09 |
| TXN-01002709 | DoorDash | $45.21 | $13.56 | $31.65 | 2026-03-24 13:39:34 |
| TXN-01007184 | Toast | $71.20 | $1.85 | $69.35 | 2026-03-24 13:37:06 |
| TXN-01003219 | DoorDash | $35.43 | $10.63 | $24.80 | 2026-03-24 13:36:27 |
| TXN-01003063 | DoorDash | $39.10 | $11.73 | $27.37 | 2026-03-24 13:29:00 |
| TXN-01003823 | DoorDash | $43.92 | $13.18 | $30.74 | 2026-03-24 13:28:25 |
| TXN-01008852 | Clover | $53.67 | $1.29 | $52.38 | 2026-03-24 13:23:39 |
| TXN-01006519 | GrubHub | $38.94 | $11.68 | $27.26 | 2026-03-24 13:19:27 |
| TXN-01008208 | Square | $28.05 | $0.81 | $27.24 | 2026-03-24 13:19:09 |
| TXN-01006971 | Toast | $64.66 | $1.68 | $62.98 | 2026-03-24 13:16:29 |
| TXN-01006424 | GrubHub | $47.45 | $14.24 | $33.21 | 2026-03-24 13:14:58 |
| TXN-01009172 | Clover | $36.52 | $0.88 | $35.64 | 2026-03-24 13:14:40 |
| TXN-01008963 | Clover | $68.24 | $1.64 | $66.60 | 2026-03-24 13:12:58 |
| TXN-01004490 | UberEats | $46.44 | $13.93 | $32.51 | 2026-03-24 13:04:28 |
| TXN-01004586 | UberEats | $55.81 | $16.74 | $39.07 | 2026-03-24 12:57:04 |
| TXN-01006051 | GrubHub | $39.70 | $11.91 | $27.79 | 2026-03-24 12:53:55 |
| TXN-01003291 | DoorDash | $83.99 | $25.20 | $58.79 | 2026-03-24 12:52:56 |