Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005454 | UberEats | $35.67 | $10.70 | $24.97 | 2026-03-24 12:51:26 |
| TXN-01003583 | DoorDash | $60.26 | $18.08 | $42.18 | 2026-03-24 12:50:24 |
| TXN-01004802 | UberEats | $72.35 | $21.70 | $50.65 | 2026-03-24 12:50:01 |
| TXN-01004079 | DoorDash | $82.10 | $24.63 | $57.47 | 2026-03-24 12:45:48 |
| TXN-01008354 | Square | $67.50 | $1.96 | $65.54 | 2026-03-24 12:44:58 |
| TXN-01006333 | GrubHub | $78.64 | $23.59 | $55.05 | 2026-03-24 12:38:37 |
| TXN-01007703 | Toast | $28.39 | $0.74 | $27.65 | 2026-03-24 12:29:27 |
| TXN-01006954 | Toast | $72.34 | $1.88 | $70.46 | 2026-03-24 12:28:50 |
| TXN-01002604 | DoorDash | $79.87 | $23.96 | $55.91 | 2026-03-24 12:26:18 |
| TXN-01008181 | Square | $72.36 | $2.10 | $70.26 | 2026-03-24 12:17:23 |
| TXN-01004762 | UberEats | $52.03 | $15.61 | $36.42 | 2026-03-24 12:16:29 |
| TXN-01007066 | Toast | $66.20 | $1.72 | $64.48 | 2026-03-24 12:15:23 |
| TXN-01004066 | DoorDash | $51.57 | $15.47 | $36.10 | 2026-03-24 12:09:25 |
| TXN-01004354 | DoorDash | $82.90 | $24.87 | $58.03 | 2026-03-24 12:09:01 |
| TXN-01006343 | GrubHub | $72.89 | $21.87 | $51.02 | 2026-03-24 12:08:59 |
| TXN-01004433 | UberEats | $63.56 | $19.07 | $44.49 | 2026-03-24 12:08:44 |
| TXN-01006783 | Toast | $51.99 | $1.35 | $50.64 | 2026-03-24 12:05:34 |
| TXN-01009211 | Clover | $63.38 | $1.52 | $61.86 | 2026-03-24 12:04:59 |
| TXN-01008554 | Square | $47.23 | $1.37 | $45.86 | 2026-03-24 11:58:03 |
| TXN-01003399 | DoorDash | $73.58 | $22.07 | $51.51 | 2026-03-24 11:52:28 |
| TXN-01006687 | Toast | $53.68 | $1.40 | $52.28 | 2026-03-24 11:50:41 |
| TXN-01006739 | Toast | $61.61 | $1.60 | $60.01 | 2026-03-24 11:49:40 |
| TXN-01007977 | Square | $60.26 | $1.75 | $58.51 | 2026-03-24 11:48:04 |
| TXN-01004780 | UberEats | $37.34 | $11.20 | $26.14 | 2026-03-24 11:46:48 |
| TXN-01003741 | DoorDash | $57.00 | $17.10 | $39.90 | 2026-03-24 11:46:46 |