Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006474 | GrubHub | $82.96 | $24.89 | $58.07 | 2026-03-24 11:44:34 |
| TXN-01004954 | UberEats | $38.10 | $11.43 | $26.67 | 2026-03-24 11:26:43 |
| TXN-01002570 | DoorDash | $80.66 | $24.20 | $56.46 | 2026-03-24 11:14:06 |
| TXN-01003296 | DoorDash | $82.97 | $24.89 | $58.08 | 2026-03-24 11:10:06 |
| TXN-01002671 | DoorDash | $44.44 | $13.33 | $31.11 | 2026-03-24 11:09:49 |
| TXN-01006208 | GrubHub | $77.70 | $23.31 | $54.39 | 2026-03-24 11:08:54 |
| TXN-01006004 | GrubHub | $73.71 | $22.11 | $51.60 | 2026-03-24 11:08:13 |
| TXN-01004585 | UberEats | $71.88 | $21.56 | $50.32 | 2026-03-24 10:55:25 |
| TXN-01004693 | UberEats | $40.31 | $12.09 | $28.22 | 2026-03-24 10:55:17 |
| TXN-01004287 | DoorDash | $71.21 | $21.36 | $49.85 | 2026-03-24 10:51:27 |
| TXN-01005277 | UberEats | $48.01 | $14.40 | $33.61 | 2026-03-24 10:51:16 |
| TXN-01005916 | UberEats | $49.85 | $14.96 | $34.89 | 2026-03-24 10:35:01 |
| TXN-01002721 | DoorDash | $79.36 | $23.81 | $55.55 | 2026-03-24 10:13:06 |
| TXN-01003451 | DoorDash | $82.95 | $24.89 | $58.06 | 2026-03-24 10:11:40 |
| TXN-01005095 | UberEats | $63.04 | $18.91 | $44.13 | 2026-03-24 10:10:32 |
| TXN-01009073 | Clover | $46.89 | $1.13 | $45.76 | 2026-03-24 10:07:01 |
| TXN-01005759 | UberEats | $77.76 | $23.33 | $54.43 | 2026-03-24 10:00:12 |
| TXN-01008605 | Square | $48.73 | $1.41 | $47.32 | 2026-03-24 09:52:50 |
| TXN-01005214 | UberEats | $75.39 | $22.62 | $52.77 | 2026-03-24 09:32:36 |
| TXN-01004806 | UberEats | $58.30 | $17.49 | $40.81 | 2026-03-24 09:25:35 |
| TXN-01006550 | GrubHub | $32.68 | $9.80 | $22.88 | 2026-03-24 09:25:22 |
| TXN-01004774 | UberEats | $52.66 | $15.80 | $36.86 | 2026-03-24 09:03:48 |
| TXN-01008532 | Square | $51.96 | $1.51 | $50.45 | 2026-03-24 09:00:12 |
| TXN-01007616 | Toast | $58.25 | $1.51 | $56.74 | 2026-03-24 08:35:31 |
| TXN-01008486 | Square | $76.39 | $2.22 | $74.17 | 2026-03-24 07:14:34 |