Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006375 | GrubHub | $43.59 | $13.08 | $30.51 | 2026-03-24 07:02:17 |
| TXN-01004875 | UberEats | $69.41 | $20.82 | $48.59 | 2026-03-23 23:58:02 |
| TXN-01007166 | Toast | $67.53 | $1.76 | $65.77 | 2026-03-23 23:23:56 |
| TXN-01006352 | GrubHub | $72.72 | $21.82 | $50.90 | 2026-03-23 22:35:41 |
| TXN-01003677 | DoorDash | $34.44 | $10.33 | $24.11 | 2026-03-23 22:31:20 |
| TXN-01005091 | UberEats | $47.28 | $14.18 | $33.10 | 2026-03-23 21:58:56 |
| TXN-01003125 | DoorDash | $45.03 | $13.51 | $31.52 | 2026-03-23 21:58:12 |
| TXN-01003889 | DoorDash | $59.69 | $17.91 | $41.78 | 2026-03-23 21:58:12 |
| TXN-01005679 | UberEats | $60.25 | $18.07 | $42.18 | 2026-03-23 21:57:58 |
| TXN-01006930 | Toast | $41.25 | $1.07 | $40.18 | 2026-03-23 21:54:23 |
| TXN-01003193 | DoorDash | $82.20 | $24.66 | $57.54 | 2026-03-23 21:53:19 |
| TXN-01006632 | Toast | $46.17 | $1.20 | $44.97 | 2026-03-23 21:47:40 |
| TXN-01003850 | DoorDash | $40.91 | $12.27 | $28.64 | 2026-03-23 21:42:04 |
| TXN-01004821 | UberEats | $60.81 | $18.24 | $42.57 | 2026-03-23 21:38:43 |
| TXN-01005888 | UberEats | $32.58 | $9.77 | $22.81 | 2026-03-23 21:23:45 |
| TXN-01006441 | GrubHub | $80.95 | $24.29 | $56.66 | 2026-03-23 21:23:43 |
| TXN-01009254 | Clover | $50.19 | $1.20 | $48.99 | 2026-03-23 21:21:20 |
| TXN-01008338 | Square | $69.09 | $2.00 | $67.09 | 2026-03-23 21:13:05 |
| TXN-01008469 | Square | $53.05 | $1.54 | $51.51 | 2026-03-23 20:52:58 |
| TXN-01004778 | UberEats | $80.90 | $24.27 | $56.63 | 2026-03-23 20:51:32 |
| TXN-01008651 | Square | $53.73 | $1.56 | $52.17 | 2026-03-23 20:45:56 |
| TXN-01005336 | UberEats | $72.04 | $21.61 | $50.43 | 2026-03-23 20:41:24 |
| TXN-01004482 | UberEats | $55.10 | $16.53 | $38.57 | 2026-03-23 20:41:15 |
| TXN-01008400 | Square | $53.75 | $1.56 | $52.19 | 2026-03-23 20:37:55 |
| TXN-01006746 | Toast | $67.03 | $1.74 | $65.29 | 2026-03-23 20:29:07 |