Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006568 | GrubHub | $76.36 | $22.91 | $53.45 | 2026-03-23 20:25:41 |
| TXN-01005348 | UberEats | $74.96 | $22.49 | $52.47 | 2026-03-23 20:24:39 |
| TXN-01003572 | DoorDash | $58.39 | $17.52 | $40.87 | 2026-03-23 20:20:32 |
| TXN-01002976 | DoorDash | $39.88 | $11.96 | $27.92 | 2026-03-23 20:20:04 |
| TXN-01005180 | UberEats | $58.94 | $17.68 | $41.26 | 2026-03-23 20:19:34 |
| TXN-01008924 | Clover | $65.87 | $1.58 | $64.29 | 2026-03-23 20:13:04 |
| TXN-01003132 | DoorDash | $60.06 | $18.02 | $42.04 | 2026-03-23 20:04:50 |
| TXN-01008037 | Square | $29.32 | $0.85 | $28.47 | 2026-03-23 20:04:17 |
| TXN-01007620 | Toast | $52.07 | $1.35 | $50.72 | 2026-03-23 20:03:10 |
| TXN-01003218 | DoorDash | $53.44 | $16.03 | $37.41 | 2026-03-23 19:53:33 |
| TXN-01005320 | UberEats | $36.39 | $10.92 | $25.47 | 2026-03-23 19:50:09 |
| TXN-01006813 | Toast | $34.18 | $0.89 | $33.29 | 2026-03-23 19:46:13 |
| TXN-01005700 | UberEats | $34.88 | $10.46 | $24.42 | 2026-03-23 19:40:26 |
| TXN-01008793 | Clover | $52.75 | $1.27 | $51.48 | 2026-03-23 19:36:05 |
| TXN-01003568 | DoorDash | $81.28 | $24.38 | $56.90 | 2026-03-23 19:35:21 |
| TXN-01006902 | Toast | $49.73 | $1.29 | $48.44 | 2026-03-23 19:34:37 |
| TXN-01007188 | Toast | $33.41 | $0.87 | $32.54 | 2026-03-23 19:34:36 |
| TXN-01003892 | DoorDash | $32.35 | $9.71 | $22.64 | 2026-03-23 19:32:12 |
| TXN-01004684 | UberEats | $45.98 | $13.79 | $32.19 | 2026-03-23 19:26:53 |
| TXN-01003561 | DoorDash | $44.80 | $13.44 | $31.36 | 2026-03-23 19:26:31 |
| TXN-01005894 | UberEats | $79.17 | $23.75 | $55.42 | 2026-03-23 19:26:08 |
| TXN-01006231 | GrubHub | $37.84 | $11.35 | $26.49 | 2026-03-23 19:23:14 |
| TXN-01006225 | GrubHub | $41.71 | $12.51 | $29.20 | 2026-03-23 19:22:25 |
| TXN-01004879 | UberEats | $66.03 | $19.81 | $46.22 | 2026-03-23 19:22:08 |
| TXN-01007629 | Toast | $45.95 | $1.19 | $44.76 | 2026-03-23 19:20:48 |