Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006372 | GrubHub | $73.68 | $22.10 | $51.58 | 2026-03-23 19:11:20 |
| TXN-01008442 | Square | $61.98 | $1.80 | $60.18 | 2026-03-23 19:07:23 |
| TXN-01007115 | Toast | $29.12 | $0.76 | $28.36 | 2026-03-23 19:05:42 |
| TXN-01003135 | DoorDash | $33.47 | $10.04 | $23.43 | 2026-03-23 19:03:18 |
| TXN-01008088 | Square | $71.58 | $2.08 | $69.50 | 2026-03-23 19:02:00 |
| TXN-01005861 | UberEats | $34.71 | $10.41 | $24.30 | 2026-03-23 19:00:03 |
| TXN-01007875 | Square | $75.92 | $2.20 | $73.72 | 2026-03-23 18:58:16 |
| TXN-01008473 | Square | $47.78 | $1.39 | $46.39 | 2026-03-23 18:56:51 |
| TXN-01004196 | DoorDash | $72.18 | $21.65 | $50.53 | 2026-03-23 18:52:30 |
| TXN-01009168 | Clover | $45.89 | $1.10 | $44.79 | 2026-03-23 18:51:19 |
| TXN-01005889 | UberEats | $47.13 | $14.14 | $32.99 | 2026-03-23 18:50:03 |
| TXN-01006414 | GrubHub | $41.68 | $12.50 | $29.18 | 2026-03-23 18:48:26 |
| TXN-01007477 | Toast | $77.30 | $2.01 | $75.29 | 2026-03-23 18:45:17 |
| TXN-01008673 | Square | $37.31 | $1.08 | $36.23 | 2026-03-23 18:44:45 |
| TXN-01004769 | UberEats | $62.90 | $18.87 | $44.03 | 2026-03-23 18:43:23 |
| TXN-01008751 | Square | $77.73 | $2.25 | $75.48 | 2026-03-23 18:42:10 |
| TXN-01002792 | DoorDash | $64.69 | $19.41 | $45.28 | 2026-03-23 18:42:04 |
| TXN-01006475 | GrubHub | $64.64 | $19.39 | $45.25 | 2026-03-23 18:40:05 |
| TXN-01006187 | GrubHub | $45.27 | $13.58 | $31.69 | 2026-03-23 18:27:06 |
| TXN-01002937 | DoorDash | $52.70 | $15.81 | $36.89 | 2026-03-23 18:23:48 |
| TXN-01003245 | DoorDash | $43.44 | $13.03 | $30.41 | 2026-03-23 18:22:47 |
| TXN-01007480 | Toast | $53.60 | $1.39 | $52.21 | 2026-03-23 18:22:06 |
| TXN-01005838 | UberEats | $67.40 | $20.22 | $47.18 | 2026-03-23 18:20:54 |
| TXN-01003035 | DoorDash | $64.41 | $19.32 | $45.09 | 2026-03-23 18:19:02 |
| TXN-01003114 | DoorDash | $78.25 | $23.47 | $54.78 | 2026-03-23 18:18:52 |