Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002636 | DoorDash | $45.09 | $13.53 | $31.56 | 2026-03-23 18:17:20 |
| TXN-01008659 | Square | $59.86 | $1.74 | $58.12 | 2026-03-23 18:16:40 |
| TXN-01006180 | GrubHub | $32.24 | $9.67 | $22.57 | 2026-03-23 18:14:04 |
| TXN-01004968 | UberEats | $64.65 | $19.39 | $45.26 | 2026-03-23 18:13:36 |
| TXN-01004352 | DoorDash | $60.45 | $18.14 | $42.31 | 2026-03-23 18:13:31 |
| TXN-01007244 | Toast | $32.07 | $0.83 | $31.24 | 2026-03-23 18:12:02 |
| TXN-01008773 | Square | $56.93 | $1.65 | $55.28 | 2026-03-23 18:11:22 |
| TXN-01008945 | Clover | $30.37 | $0.73 | $29.64 | 2026-03-23 18:09:43 |
| TXN-01008697 | Square | $59.45 | $1.72 | $57.73 | 2026-03-23 18:09:29 |
| TXN-01007088 | Toast | $44.36 | $1.15 | $43.21 | 2026-03-23 18:09:11 |
| TXN-01004437 | UberEats | $56.16 | $16.85 | $39.31 | 2026-03-23 18:07:58 |
| TXN-01007576 | Toast | $61.07 | $1.59 | $59.48 | 2026-03-23 18:06:46 |
| TXN-01006311 | GrubHub | $51.67 | $15.50 | $36.17 | 2026-03-23 18:04:59 |
| TXN-01005528 | UberEats | $72.54 | $21.76 | $50.78 | 2026-03-23 18:03:13 |
| TXN-01008871 | Clover | $65.56 | $1.57 | $63.99 | 2026-03-23 17:58:57 |
| TXN-01005636 | UberEats | $34.42 | $10.33 | $24.09 | 2026-03-23 17:53:36 |
| TXN-01008523 | Square | $76.96 | $2.23 | $74.73 | 2026-03-23 17:48:02 |
| TXN-01009262 | Clover | $49.83 | $1.20 | $48.63 | 2026-03-23 17:47:34 |
| TXN-01003869 | DoorDash | $59.80 | $17.94 | $41.86 | 2026-03-23 17:44:18 |
| TXN-01004358 | DoorDash | $72.99 | $21.90 | $51.09 | 2026-03-23 17:43:56 |
| TXN-01008585 | Square | $68.57 | $1.99 | $66.58 | 2026-03-23 17:39:02 |
| TXN-01008359 | Square | $32.64 | $0.95 | $31.69 | 2026-03-23 17:36:55 |
| TXN-01008356 | Square | $71.80 | $2.08 | $69.72 | 2026-03-23 17:34:09 |
| TXN-01004252 | DoorDash | $84.37 | $25.31 | $59.06 | 2026-03-23 17:31:24 |
| TXN-01008507 | Square | $72.06 | $2.09 | $69.97 | 2026-03-23 17:30:12 |