Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003932 | DoorDash | $81.13 | $24.34 | $56.79 | 2026-03-23 17:29:24 |
| TXN-01004554 | UberEats | $33.00 | $9.90 | $23.10 | 2026-03-23 17:25:30 |
| TXN-01005011 | UberEats | $39.81 | $11.94 | $27.87 | 2026-03-23 17:22:48 |
| TXN-01003415 | DoorDash | $49.43 | $14.83 | $34.60 | 2026-03-23 17:19:31 |
| TXN-01002899 | DoorDash | $55.48 | $16.64 | $38.84 | 2026-03-23 17:13:45 |
| TXN-01006513 | GrubHub | $55.13 | $16.54 | $38.59 | 2026-03-23 17:13:00 |
| TXN-01005921 | UberEats | $40.21 | $12.06 | $28.15 | 2026-03-23 17:03:20 |
| TXN-01006342 | GrubHub | $67.84 | $20.35 | $47.49 | 2026-03-23 17:02:38 |
| TXN-01002943 | DoorDash | $65.24 | $19.57 | $45.67 | 2026-03-23 16:53:36 |
| TXN-01009194 | Clover | $54.86 | $1.32 | $53.54 | 2026-03-23 16:37:35 |
| TXN-01004207 | DoorDash | $39.29 | $11.79 | $27.50 | 2026-03-23 16:22:24 |
| TXN-01006984 | Toast | $62.69 | $1.63 | $61.06 | 2026-03-23 16:20:21 |
| TXN-01007491 | Toast | $56.96 | $1.48 | $55.48 | 2026-03-23 16:18:49 |
| TXN-01007904 | Square | $62.93 | $1.82 | $61.11 | 2026-03-23 16:11:35 |
| TXN-01007800 | Toast | $62.74 | $1.63 | $61.11 | 2026-03-23 15:57:34 |
| TXN-01006595 | GrubHub | $37.47 | $11.24 | $26.23 | 2026-03-23 15:55:57 |
| TXN-01006709 | Toast | $77.07 | $2.00 | $75.07 | 2026-03-23 15:43:41 |
| TXN-01005051 | UberEats | $77.26 | $23.18 | $54.08 | 2026-03-23 15:37:59 |
| TXN-01003938 | DoorDash | $63.98 | $19.19 | $44.79 | 2026-03-23 15:35:46 |
| TXN-01009037 | Clover | $63.19 | $1.52 | $61.67 | 2026-03-23 15:30:16 |
| TXN-01003729 | DoorDash | $48.72 | $14.62 | $34.10 | 2026-03-23 15:24:48 |
| TXN-01003713 | DoorDash | $42.31 | $12.69 | $29.62 | 2026-03-23 15:13:06 |
| TXN-01006978 | Toast | $71.35 | $1.86 | $69.49 | 2026-03-23 15:06:13 |
| TXN-01003574 | DoorDash | $36.56 | $10.97 | $25.59 | 2026-03-23 14:57:57 |
| TXN-01003558 | DoorDash | $64.73 | $19.42 | $45.31 | 2026-03-23 14:54:10 |