Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005513 | UberEats | $47.00 | $14.10 | $32.90 | 2026-03-23 14:49:09 |
| TXN-01005110 | UberEats | $43.70 | $13.11 | $30.59 | 2026-03-23 14:47:05 |
| TXN-01006465 | GrubHub | $81.65 | $24.50 | $57.15 | 2026-03-23 14:46:28 |
| TXN-01004326 | DoorDash | $41.05 | $12.31 | $28.74 | 2026-03-23 14:45:05 |
| TXN-01006594 | GrubHub | $53.94 | $16.18 | $37.76 | 2026-03-23 14:44:55 |
| TXN-01007130 | Toast | $72.88 | $1.89 | $70.99 | 2026-03-23 14:44:15 |
| TXN-01007955 | Square | $41.73 | $1.21 | $40.52 | 2026-03-23 14:40:35 |
| TXN-01006916 | Toast | $73.19 | $1.90 | $71.29 | 2026-03-23 14:33:24 |
| TXN-01008070 | Square | $77.58 | $2.25 | $75.33 | 2026-03-23 14:17:51 |
| TXN-01008170 | Square | $37.71 | $1.09 | $36.62 | 2026-03-23 14:13:16 |
| TXN-01009222 | Clover | $43.33 | $1.04 | $42.29 | 2026-03-23 14:10:37 |
| TXN-01007668 | Toast | $60.79 | $1.58 | $59.21 | 2026-03-23 14:09:37 |
| TXN-01005612 | UberEats | $45.21 | $13.56 | $31.65 | 2026-03-23 14:04:30 |
| TXN-01003072 | DoorDash | $38.72 | $11.62 | $27.10 | 2026-03-23 14:03:56 |
| TXN-01007542 | Toast | $39.10 | $1.02 | $38.08 | 2026-03-23 13:58:19 |
| TXN-01006969 | Toast | $29.61 | $0.77 | $28.84 | 2026-03-23 13:55:15 |
| TXN-01006001 | GrubHub | $81.27 | $24.38 | $56.89 | 2026-03-23 13:52:56 |
| TXN-01003346 | DoorDash | $78.08 | $23.42 | $54.66 | 2026-03-23 13:51:28 |
| TXN-01008376 | Square | $55.02 | $1.60 | $53.42 | 2026-03-23 13:45:44 |
| TXN-01003699 | DoorDash | $33.47 | $10.04 | $23.43 | 2026-03-23 13:44:27 |
| TXN-01005619 | UberEats | $83.16 | $24.95 | $58.21 | 2026-03-23 13:42:54 |
| TXN-01007732 | Toast | $74.10 | $1.93 | $72.17 | 2026-03-23 13:42:51 |
| TXN-01005257 | UberEats | $77.91 | $23.37 | $54.54 | 2026-03-23 13:41:55 |
| TXN-01007091 | Toast | $58.01 | $1.51 | $56.50 | 2026-03-23 13:35:03 |
| TXN-01002978 | DoorDash | $55.00 | $16.50 | $38.50 | 2026-03-23 13:32:48 |