Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007144 | Toast | $43.07 | $1.12 | $41.95 | 2026-03-23 13:32:06 |
| TXN-01008095 | Square | $49.76 | $1.44 | $48.32 | 2026-03-23 13:32:00 |
| TXN-01006620 | Toast | $69.76 | $1.81 | $67.95 | 2026-03-23 13:29:03 |
| TXN-01006684 | Toast | $43.87 | $1.14 | $42.73 | 2026-03-23 13:27:46 |
| TXN-01003556 | DoorDash | $42.80 | $12.84 | $29.96 | 2026-03-23 13:19:53 |
| TXN-01002729 | DoorDash | $83.61 | $25.08 | $58.53 | 2026-03-23 13:17:25 |
| TXN-01002746 | DoorDash | $82.27 | $24.68 | $57.59 | 2026-03-23 13:14:49 |
| TXN-01007072 | Toast | $69.55 | $1.81 | $67.74 | 2026-03-23 13:05:14 |
| TXN-01008378 | Square | $30.78 | $0.89 | $29.89 | 2026-03-23 13:04:43 |
| TXN-01006511 | GrubHub | $73.84 | $22.15 | $51.69 | 2026-03-23 13:02:04 |
| TXN-01006140 | GrubHub | $81.60 | $24.48 | $57.12 | 2026-03-23 12:59:59 |
| TXN-01003089 | DoorDash | $52.26 | $15.68 | $36.58 | 2026-03-23 12:59:27 |
| TXN-01006681 | Toast | $48.89 | $1.27 | $47.62 | 2026-03-23 12:54:06 |
| TXN-01008001 | Square | $32.36 | $0.94 | $31.42 | 2026-03-23 12:52:08 |
| TXN-01006793 | Toast | $49.63 | $1.29 | $48.34 | 2026-03-23 12:51:43 |
| TXN-01005188 | UberEats | $70.64 | $21.19 | $49.45 | 2026-03-23 12:49:40 |
| TXN-01007646 | Toast | $34.89 | $0.91 | $33.98 | 2026-03-23 12:43:04 |
| TXN-01006531 | GrubHub | $68.39 | $20.52 | $47.87 | 2026-03-23 12:43:03 |
| TXN-01002728 | DoorDash | $42.94 | $12.88 | $30.06 | 2026-03-23 12:42:06 |
| TXN-01008784 | Square | $66.78 | $1.94 | $64.84 | 2026-03-23 12:32:07 |
| TXN-01008407 | Square | $64.15 | $1.86 | $62.29 | 2026-03-23 12:29:01 |
| TXN-01005794 | UberEats | $62.75 | $18.82 | $43.93 | 2026-03-23 12:23:17 |
| TXN-01008501 | Square | $56.52 | $1.64 | $54.88 | 2026-03-23 12:21:38 |
| TXN-01008017 | Square | $67.66 | $1.96 | $65.70 | 2026-03-23 12:20:52 |
| TXN-01004686 | UberEats | $39.77 | $11.93 | $27.84 | 2026-03-23 12:19:51 |