Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004115 | DoorDash | $66.33 | $19.90 | $46.43 | 2026-03-23 12:18:52 |
| TXN-01002637 | DoorDash | $73.61 | $22.08 | $51.53 | 2026-03-23 12:16:49 |
| TXN-01003396 | DoorDash | $66.32 | $19.90 | $46.42 | 2026-03-23 12:13:22 |
| TXN-01006674 | Toast | $54.18 | $1.41 | $52.77 | 2026-03-23 12:12:35 |
| TXN-01004401 | DoorDash | $44.57 | $13.37 | $31.20 | 2026-03-23 12:10:38 |
| TXN-01006388 | GrubHub | $40.67 | $12.20 | $28.47 | 2026-03-23 12:10:38 |
| TXN-01003403 | DoorDash | $80.45 | $24.14 | $56.31 | 2026-03-23 12:09:39 |
| TXN-01003247 | DoorDash | $59.37 | $17.81 | $41.56 | 2026-03-23 12:07:29 |
| TXN-01003682 | DoorDash | $80.75 | $24.22 | $56.53 | 2026-03-23 12:05:05 |
| TXN-01004449 | UberEats | $40.16 | $12.05 | $28.11 | 2026-03-23 12:03:31 |
| TXN-01006744 | Toast | $52.30 | $1.36 | $50.94 | 2026-03-23 12:02:01 |
| TXN-01005176 | UberEats | $55.58 | $16.67 | $38.91 | 2026-03-23 11:59:27 |
| TXN-01008459 | Square | $59.02 | $1.71 | $57.31 | 2026-03-23 11:54:48 |
| TXN-01005834 | UberEats | $62.85 | $18.86 | $43.99 | 2026-03-23 11:48:41 |
| TXN-01009014 | Clover | $46.96 | $1.13 | $45.83 | 2026-03-23 11:47:25 |
| TXN-01003663 | DoorDash | $74.42 | $22.33 | $52.09 | 2026-03-23 11:46:53 |
| TXN-01007419 | Toast | $63.65 | $1.65 | $62.00 | 2026-03-23 11:44:31 |
| TXN-01004773 | UberEats | $57.06 | $17.12 | $39.94 | 2026-03-23 11:44:06 |
| TXN-01009288 | Clover | $48.66 | $1.17 | $47.49 | 2026-03-23 11:42:19 |
| TXN-01008481 | Square | $40.07 | $1.16 | $38.91 | 2026-03-23 11:41:00 |
| TXN-01007102 | Toast | $63.03 | $1.64 | $61.39 | 2026-03-23 11:40:21 |
| TXN-01006073 | GrubHub | $44.00 | $13.20 | $30.80 | 2026-03-23 11:39:32 |
| TXN-01005137 | UberEats | $46.57 | $13.97 | $32.60 | 2026-03-23 11:39:26 |
| TXN-01009282 | Clover | $43.98 | $1.06 | $42.92 | 2026-03-23 11:38:58 |
| TXN-01003027 | DoorDash | $66.03 | $19.81 | $46.22 | 2026-03-23 11:37:20 |