Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008112 | Square | $60.00 | $1.74 | $58.26 | 2026-03-23 11:34:51 |
| TXN-01004891 | UberEats | $37.49 | $11.25 | $26.24 | 2026-03-23 11:25:06 |
| TXN-01005559 | UberEats | $64.72 | $19.42 | $45.30 | 2026-03-23 11:10:03 |
| TXN-01004329 | DoorDash | $65.85 | $19.75 | $46.10 | 2026-03-23 11:09:55 |
| TXN-01006328 | GrubHub | $72.92 | $21.88 | $51.04 | 2026-03-23 11:09:00 |
| TXN-01006251 | GrubHub | $75.42 | $22.63 | $52.79 | 2026-03-23 11:03:30 |
| TXN-01005015 | UberEats | $46.05 | $13.81 | $32.24 | 2026-03-23 11:01:13 |
| TXN-01008515 | Square | $51.52 | $1.49 | $50.03 | 2026-03-23 10:54:58 |
| TXN-01002621 | DoorDash | $33.07 | $9.92 | $23.15 | 2026-03-23 10:51:26 |
| TXN-01008989 | Clover | $55.43 | $1.33 | $54.10 | 2026-03-23 10:51:01 |
| TXN-01004526 | UberEats | $38.28 | $11.48 | $26.80 | 2026-03-23 10:43:46 |
| TXN-01006533 | GrubHub | $67.69 | $20.31 | $47.38 | 2026-03-23 10:39:53 |
| TXN-01007809 | Toast | $37.79 | $0.98 | $36.81 | 2026-03-23 10:33:27 |
| TXN-01008388 | Square | $58.62 | $1.70 | $56.92 | 2026-03-23 10:07:43 |
| TXN-01002640 | DoorDash | $36.38 | $10.91 | $25.47 | 2026-03-23 10:00:42 |
| TXN-01005877 | UberEats | $77.25 | $23.18 | $54.07 | 2026-03-23 09:46:38 |
| TXN-01007409 | Toast | $54.72 | $1.42 | $53.30 | 2026-03-23 09:37:17 |
| TXN-01008700 | Square | $49.83 | $1.45 | $48.38 | 2026-03-23 09:37:00 |
| TXN-01004860 | UberEats | $79.92 | $23.98 | $55.94 | 2026-03-23 09:31:12 |
| TXN-01004063 | DoorDash | $49.04 | $14.71 | $34.33 | 2026-03-23 09:27:29 |
| TXN-01008988 | Clover | $75.36 | $1.81 | $73.55 | 2026-03-23 09:16:36 |
| TXN-01007828 | Toast | $30.56 | $0.79 | $29.77 | 2026-03-23 09:06:31 |
| TXN-01005494 | UberEats | $53.55 | $16.06 | $37.49 | 2026-03-23 08:51:28 |
| TXN-01005139 | UberEats | $65.36 | $19.61 | $45.75 | 2026-03-23 08:00:35 |
| TXN-01008278 | Square | $52.62 | $1.53 | $51.09 | 2026-03-23 07:00:41 |