Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008154 | Square | $53.11 | $1.54 | $51.57 | 2026-03-22 23:17:31 |
| TXN-01002682 | DoorDash | $80.40 | $24.12 | $56.28 | 2026-03-22 22:56:33 |
| TXN-01007751 | Toast | $45.23 | $1.18 | $44.05 | 2026-03-22 22:02:58 |
| TXN-01008029 | Square | $62.50 | $1.81 | $60.69 | 2026-03-22 22:01:12 |
| TXN-01004468 | UberEats | $72.82 | $21.85 | $50.97 | 2026-03-22 21:56:22 |
| TXN-01007927 | Square | $69.56 | $2.02 | $67.54 | 2026-03-22 21:47:00 |
| TXN-01004233 | DoorDash | $61.09 | $18.33 | $42.76 | 2026-03-22 21:43:16 |
| TXN-01003405 | DoorDash | $53.04 | $15.91 | $37.13 | 2026-03-22 21:42:35 |
| TXN-01002907 | DoorDash | $38.41 | $11.52 | $26.89 | 2026-03-22 21:42:07 |
| TXN-01003471 | DoorDash | $71.51 | $21.45 | $50.06 | 2026-03-22 21:29:23 |
| TXN-01007036 | Toast | $51.86 | $1.35 | $50.51 | 2026-03-22 21:25:44 |
| TXN-01004812 | UberEats | $67.36 | $20.21 | $47.15 | 2026-03-22 21:25:12 |
| TXN-01009210 | Clover | $48.60 | $1.17 | $47.43 | 2026-03-22 21:22:29 |
| TXN-01005035 | UberEats | $38.59 | $11.58 | $27.01 | 2026-03-22 21:02:15 |
| TXN-01002802 | DoorDash | $67.04 | $20.11 | $46.93 | 2026-03-22 21:01:31 |
| TXN-01004224 | DoorDash | $62.88 | $18.86 | $44.02 | 2026-03-22 21:01:31 |
| TXN-01004431 | UberEats | $75.61 | $22.68 | $52.93 | 2026-03-22 20:53:27 |
| TXN-01006924 | Toast | $73.11 | $1.90 | $71.21 | 2026-03-22 20:53:07 |
| TXN-01007976 | Square | $31.09 | $0.90 | $30.19 | 2026-03-22 20:49:33 |
| TXN-01008678 | Square | $41.36 | $1.20 | $40.16 | 2026-03-22 20:41:49 |
| TXN-01003404 | DoorDash | $81.51 | $24.45 | $57.06 | 2026-03-22 20:35:53 |
| TXN-01005237 | UberEats | $80.83 | $24.25 | $56.58 | 2026-03-22 20:29:00 |
| TXN-01007951 | Square | $45.61 | $1.32 | $44.29 | 2026-03-22 20:28:01 |
| TXN-01007251 | Toast | $48.19 | $1.25 | $46.94 | 2026-03-22 20:27:54 |
| TXN-01007916 | Square | $77.51 | $2.25 | $75.26 | 2026-03-22 20:21:09 |