Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003462 | DoorDash | $65.22 | $19.57 | $45.65 | 2026-03-22 20:15:43 |
| TXN-01004690 | UberEats | $42.02 | $12.61 | $29.41 | 2026-03-22 20:13:56 |
| TXN-01004673 | UberEats | $41.74 | $12.52 | $29.22 | 2026-03-22 20:06:52 |
| TXN-01003779 | DoorDash | $55.59 | $16.68 | $38.91 | 2026-03-22 20:05:27 |
| TXN-01004011 | DoorDash | $63.75 | $19.12 | $44.63 | 2026-03-22 20:05:21 |
| TXN-01005570 | UberEats | $81.72 | $24.52 | $57.20 | 2026-03-22 20:02:56 |
| TXN-01003697 | DoorDash | $44.46 | $13.34 | $31.12 | 2026-03-22 19:58:07 |
| TXN-01005159 | UberEats | $40.21 | $12.06 | $28.15 | 2026-03-22 19:58:00 |
| TXN-01007175 | Toast | $56.39 | $1.47 | $54.92 | 2026-03-22 19:56:04 |
| TXN-01007341 | Toast | $76.48 | $1.99 | $74.49 | 2026-03-22 19:53:17 |
| TXN-01007627 | Toast | $75.57 | $1.96 | $73.61 | 2026-03-22 19:46:29 |
| TXN-01004640 | UberEats | $41.88 | $12.56 | $29.32 | 2026-03-22 19:36:29 |
| TXN-01008227 | Square | $74.20 | $2.15 | $72.05 | 2026-03-22 19:35:56 |
| TXN-01007645 | Toast | $31.20 | $0.81 | $30.39 | 2026-03-22 19:35:18 |
| TXN-01003099 | DoorDash | $56.02 | $16.81 | $39.21 | 2026-03-22 19:31:13 |
| TXN-01006233 | GrubHub | $47.67 | $14.30 | $33.37 | 2026-03-22 19:17:59 |
| TXN-01005622 | UberEats | $55.02 | $16.51 | $38.51 | 2026-03-22 19:14:01 |
| TXN-01004514 | UberEats | $78.63 | $23.59 | $55.04 | 2026-03-22 19:09:06 |
| TXN-01009107 | Clover | $51.01 | $1.22 | $49.79 | 2026-03-22 19:01:12 |
| TXN-01006680 | Toast | $39.00 | $1.01 | $37.99 | 2026-03-22 18:59:48 |
| TXN-01008766 | Square | $33.29 | $0.97 | $32.32 | 2026-03-22 18:56:51 |
| TXN-01003655 | DoorDash | $66.80 | $20.04 | $46.76 | 2026-03-22 18:55:43 |
| TXN-01004721 | UberEats | $37.55 | $11.26 | $26.29 | 2026-03-22 18:54:08 |
| TXN-01008162 | Square | $77.95 | $2.26 | $75.69 | 2026-03-22 18:52:16 |
| TXN-01006755 | Toast | $39.82 | $1.04 | $38.78 | 2026-03-22 18:51:07 |