Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006933 | Toast | $70.42 | $1.83 | $68.59 | 2026-03-22 18:50:16 |
| TXN-01004103 | DoorDash | $56.57 | $16.97 | $39.60 | 2026-03-22 18:50:07 |
| TXN-01005580 | UberEats | $44.25 | $13.28 | $30.97 | 2026-03-22 18:48:31 |
| TXN-01007822 | Toast | $29.97 | $0.78 | $29.19 | 2026-03-22 18:46:03 |
| TXN-01007254 | Toast | $67.95 | $1.77 | $66.18 | 2026-03-22 18:42:53 |
| TXN-01007825 | Toast | $57.86 | $1.50 | $56.36 | 2026-03-22 18:41:58 |
| TXN-01003829 | DoorDash | $67.61 | $20.28 | $47.33 | 2026-03-22 18:40:17 |
| TXN-01005384 | UberEats | $63.14 | $18.94 | $44.20 | 2026-03-22 18:39:02 |
| TXN-01005234 | UberEats | $72.14 | $21.64 | $50.50 | 2026-03-22 18:38:42 |
| TXN-01006009 | GrubHub | $53.68 | $16.10 | $37.58 | 2026-03-22 18:36:38 |
| TXN-01005908 | UberEats | $42.92 | $12.88 | $30.04 | 2026-03-22 18:36:29 |
| TXN-01002635 | DoorDash | $54.35 | $16.30 | $38.05 | 2026-03-22 18:33:33 |
| TXN-01003391 | DoorDash | $36.57 | $10.97 | $25.60 | 2026-03-22 18:33:16 |
| TXN-01008976 | Clover | $48.66 | $1.17 | $47.49 | 2026-03-22 18:32:55 |
| TXN-01008558 | Square | $53.81 | $1.56 | $52.25 | 2026-03-22 18:31:38 |
| TXN-01002866 | DoorDash | $54.12 | $16.24 | $37.88 | 2026-03-22 18:27:18 |
| TXN-01003883 | DoorDash | $75.75 | $22.72 | $53.03 | 2026-03-22 18:25:50 |
| TXN-01009183 | Clover | $33.52 | $0.80 | $32.72 | 2026-03-22 18:24:24 |
| TXN-01006473 | GrubHub | $54.87 | $16.46 | $38.41 | 2026-03-22 18:24:01 |
| TXN-01006365 | GrubHub | $45.10 | $13.53 | $31.57 | 2026-03-22 18:23:28 |
| TXN-01008477 | Square | $59.65 | $1.73 | $57.92 | 2026-03-22 18:22:22 |
| TXN-01007283 | Toast | $32.27 | $0.84 | $31.43 | 2026-03-22 18:22:07 |
| TXN-01004316 | DoorDash | $66.36 | $19.91 | $46.45 | 2026-03-22 18:18:41 |
| TXN-01008463 | Square | $32.79 | $0.95 | $31.84 | 2026-03-22 18:13:40 |
| TXN-01003214 | DoorDash | $80.71 | $24.21 | $56.50 | 2026-03-22 18:13:11 |