Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003358 | DoorDash | $79.11 | $23.73 | $55.38 | 2026-03-22 18:13:09 |
| TXN-01003232 | DoorDash | $49.71 | $14.91 | $34.80 | 2026-03-22 18:12:49 |
| TXN-01005432 | UberEats | $38.97 | $11.69 | $27.28 | 2026-03-22 18:11:25 |
| TXN-01007857 | Square | $43.87 | $1.27 | $42.60 | 2026-03-22 18:06:06 |
| TXN-01004402 | DoorDash | $65.40 | $19.62 | $45.78 | 2026-03-22 18:05:27 |
| TXN-01009085 | Clover | $28.07 | $0.67 | $27.40 | 2026-03-22 18:04:16 |
| TXN-01004709 | UberEats | $69.94 | $20.98 | $48.96 | 2026-03-22 18:03:43 |
| TXN-01006727 | Toast | $53.15 | $1.38 | $51.77 | 2026-03-22 18:03:15 |
| TXN-01007281 | Toast | $39.14 | $1.02 | $38.12 | 2026-03-22 17:56:47 |
| TXN-01007114 | Toast | $47.77 | $1.24 | $46.53 | 2026-03-22 17:49:53 |
| TXN-01006079 | GrubHub | $75.61 | $22.68 | $52.93 | 2026-03-22 17:45:16 |
| TXN-01009127 | Clover | $76.43 | $1.83 | $74.60 | 2026-03-22 17:43:35 |
| TXN-01008633 | Square | $48.32 | $1.40 | $46.92 | 2026-03-22 17:41:20 |
| TXN-01008196 | Square | $39.05 | $1.13 | $37.92 | 2026-03-22 17:38:29 |
| TXN-01003587 | DoorDash | $85.42 | $25.63 | $59.79 | 2026-03-22 17:35:10 |
| TXN-01003332 | DoorDash | $55.80 | $16.74 | $39.06 | 2026-03-22 17:33:02 |
| TXN-01006720 | Toast | $52.37 | $1.36 | $51.01 | 2026-03-22 17:22:54 |
| TXN-01002999 | DoorDash | $38.60 | $11.58 | $27.02 | 2026-03-22 17:03:20 |
| TXN-01006788 | Toast | $57.08 | $1.48 | $55.60 | 2026-03-22 17:03:20 |
| TXN-01008533 | Square | $33.88 | $0.98 | $32.90 | 2026-03-22 16:52:32 |
| TXN-01008526 | Square | $52.80 | $1.53 | $51.27 | 2026-03-22 16:48:34 |
| TXN-01007447 | Toast | $42.14 | $1.10 | $41.04 | 2026-03-22 16:46:46 |
| TXN-01007003 | Toast | $28.51 | $0.74 | $27.77 | 2026-03-22 16:42:45 |
| TXN-01003802 | DoorDash | $32.23 | $9.67 | $22.56 | 2026-03-22 16:31:43 |
| TXN-01008888 | Clover | $66.85 | $1.60 | $65.25 | 2026-03-22 16:27:33 |