Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002703 | DoorDash | $81.89 | $24.57 | $57.32 | 2026-03-22 16:24:50 |
| TXN-01009082 | Clover | $34.66 | $0.83 | $33.83 | 2026-03-22 16:13:38 |
| TXN-01003983 | DoorDash | $35.39 | $10.62 | $24.77 | 2026-03-22 16:13:26 |
| TXN-01003745 | DoorDash | $82.18 | $24.65 | $57.53 | 2026-03-22 16:09:16 |
| TXN-01002558 | DoorDash | $44.15 | $13.24 | $30.91 | 2026-03-22 16:07:12 |
| TXN-01007304 | Toast | $54.50 | $1.42 | $53.08 | 2026-03-22 16:01:43 |
| TXN-01006759 | Toast | $74.18 | $1.93 | $72.25 | 2026-03-22 16:01:23 |
| TXN-01005678 | UberEats | $56.84 | $17.05 | $39.79 | 2026-03-22 15:57:24 |
| TXN-01009280 | Clover | $43.96 | $1.06 | $42.90 | 2026-03-22 15:54:40 |
| TXN-01005437 | UberEats | $77.88 | $23.36 | $54.52 | 2026-03-22 15:54:17 |
| TXN-01002983 | DoorDash | $55.64 | $16.69 | $38.95 | 2026-03-22 15:50:16 |
| TXN-01003491 | DoorDash | $80.68 | $24.20 | $56.48 | 2026-03-22 15:45:11 |
| TXN-01009112 | Clover | $29.20 | $0.70 | $28.50 | 2026-03-22 15:34:27 |
| TXN-01006647 | Toast | $61.15 | $1.59 | $59.56 | 2026-03-22 15:33:30 |
| TXN-01005189 | UberEats | $39.87 | $11.96 | $27.91 | 2026-03-22 15:27:49 |
| TXN-01007117 | Toast | $53.24 | $1.38 | $51.86 | 2026-03-22 15:23:04 |
| TXN-01005666 | UberEats | $60.55 | $18.16 | $42.39 | 2026-03-22 15:02:20 |
| TXN-01007006 | Toast | $43.64 | $1.13 | $42.51 | 2026-03-22 14:53:45 |
| TXN-01004417 | DoorDash | $44.52 | $13.36 | $31.16 | 2026-03-22 14:48:05 |
| TXN-01003360 | DoorDash | $58.10 | $17.43 | $40.67 | 2026-03-22 14:35:36 |
| TXN-01004682 | UberEats | $62.62 | $18.79 | $43.83 | 2026-03-22 14:35:36 |
| TXN-01009279 | Clover | $73.99 | $1.78 | $72.21 | 2026-03-22 14:32:15 |
| TXN-01007778 | Toast | $58.58 | $1.52 | $57.06 | 2026-03-22 14:30:57 |
| TXN-01009253 | Clover | $45.16 | $1.08 | $44.08 | 2026-03-22 14:28:08 |
| TXN-01008580 | Square | $61.20 | $1.77 | $59.43 | 2026-03-22 14:21:19 |