Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004192 | DoorDash | $80.21 | $24.06 | $56.15 | 2026-03-22 14:18:25 |
| TXN-01008593 | Square | $36.44 | $1.06 | $35.38 | 2026-03-22 14:16:39 |
| TXN-01003242 | DoorDash | $34.84 | $10.45 | $24.39 | 2026-03-22 14:13:49 |
| TXN-01002550 | DoorDash | $81.85 | $24.55 | $57.30 | 2026-03-22 14:11:35 |
| TXN-01003550 | DoorDash | $78.76 | $23.63 | $55.13 | 2026-03-22 14:09:47 |
| TXN-01004950 | UberEats | $65.24 | $19.57 | $45.67 | 2026-03-22 14:07:56 |
| TXN-01006956 | Toast | $43.32 | $1.13 | $42.19 | 2026-03-22 14:05:32 |
| TXN-01006580 | GrubHub | $44.03 | $13.21 | $30.82 | 2026-03-22 14:05:15 |
| TXN-01006537 | GrubHub | $53.78 | $16.13 | $37.65 | 2026-03-22 14:02:38 |
| TXN-01004538 | UberEats | $58.47 | $17.54 | $40.93 | 2026-03-22 13:57:01 |
| TXN-01005952 | GrubHub | $75.29 | $22.59 | $52.70 | 2026-03-22 13:55:37 |
| TXN-01004742 | UberEats | $53.24 | $15.97 | $37.27 | 2026-03-22 13:54:54 |
| TXN-01005875 | UberEats | $42.38 | $12.71 | $29.67 | 2026-03-22 13:54:01 |
| TXN-01009141 | Clover | $53.45 | $1.28 | $52.17 | 2026-03-22 13:50:37 |
| TXN-01005140 | UberEats | $74.11 | $22.23 | $51.88 | 2026-03-22 13:43:31 |
| TXN-01002906 | DoorDash | $54.69 | $16.41 | $38.28 | 2026-03-22 13:42:27 |
| TXN-01003986 | DoorDash | $35.70 | $10.71 | $24.99 | 2026-03-22 13:41:14 |
| TXN-01005397 | UberEats | $54.24 | $16.27 | $37.97 | 2026-03-22 13:36:38 |
| TXN-01003195 | DoorDash | $72.14 | $21.64 | $50.50 | 2026-03-22 13:36:25 |
| TXN-01004291 | DoorDash | $51.17 | $15.35 | $35.82 | 2026-03-22 13:33:07 |
| TXN-01003920 | DoorDash | $38.28 | $11.48 | $26.80 | 2026-03-22 13:32:49 |
| TXN-01003871 | DoorDash | $57.53 | $17.26 | $40.27 | 2026-03-22 13:32:19 |
| TXN-01008728 | Square | $54.46 | $1.58 | $52.88 | 2026-03-22 13:28:23 |
| TXN-01004981 | UberEats | $71.53 | $21.46 | $50.07 | 2026-03-22 13:25:55 |
| TXN-01006937 | Toast | $52.00 | $1.35 | $50.65 | 2026-03-22 13:19:38 |