Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008124 | Square | $65.91 | $1.91 | $64.00 | 2026-03-22 13:19:11 |
| TXN-01002846 | DoorDash | $60.31 | $18.09 | $42.22 | 2026-03-22 13:12:53 |
| TXN-01009005 | Clover | $34.23 | $0.82 | $33.41 | 2026-03-22 13:05:57 |
| TXN-01007887 | Square | $37.10 | $1.08 | $36.02 | 2026-03-22 13:04:44 |
| TXN-01008816 | Clover | $37.43 | $0.90 | $36.53 | 2026-03-22 13:03:41 |
| TXN-01005783 | UberEats | $83.49 | $25.05 | $58.44 | 2026-03-22 13:00:11 |
| TXN-01004852 | UberEats | $67.46 | $20.24 | $47.22 | 2026-03-22 12:58:43 |
| TXN-01004815 | UberEats | $52.40 | $15.72 | $36.68 | 2026-03-22 12:54:10 |
| TXN-01004720 | UberEats | $50.41 | $15.12 | $35.29 | 2026-03-22 12:53:31 |
| TXN-01008491 | Square | $51.74 | $1.50 | $50.24 | 2026-03-22 12:51:56 |
| TXN-01007963 | Square | $38.92 | $1.13 | $37.79 | 2026-03-22 12:51:12 |
| TXN-01009007 | Clover | $73.18 | $1.76 | $71.42 | 2026-03-22 12:46:53 |
| TXN-01005928 | GrubHub | $32.43 | $9.73 | $22.70 | 2026-03-22 12:46:40 |
| TXN-01006703 | Toast | $50.08 | $1.30 | $48.78 | 2026-03-22 12:39:04 |
| TXN-01003127 | DoorDash | $63.16 | $18.95 | $44.21 | 2026-03-22 12:38:28 |
| TXN-01004964 | UberEats | $46.98 | $14.09 | $32.89 | 2026-03-22 12:36:56 |
| TXN-01007799 | Toast | $36.84 | $0.96 | $35.88 | 2026-03-22 12:35:29 |
| TXN-01004571 | UberEats | $70.41 | $21.12 | $49.29 | 2026-03-22 12:34:39 |
| TXN-01004515 | UberEats | $46.75 | $14.03 | $32.72 | 2026-03-22 12:33:54 |
| TXN-01008256 | Square | $48.12 | $1.40 | $46.72 | 2026-03-22 12:27:47 |
| TXN-01008343 | Square | $71.93 | $2.09 | $69.84 | 2026-03-22 12:23:54 |
| TXN-01007877 | Square | $49.49 | $1.44 | $48.05 | 2026-03-22 12:21:34 |
| TXN-01008098 | Square | $60.42 | $1.75 | $58.67 | 2026-03-22 12:19:29 |
| TXN-01005341 | UberEats | $76.91 | $23.07 | $53.84 | 2026-03-22 12:15:26 |
| TXN-01005296 | UberEats | $58.52 | $17.56 | $40.96 | 2026-03-22 12:12:01 |