Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008549 | Square | $37.00 | $1.07 | $35.93 | 2026-03-22 12:10:01 |
| TXN-01002885 | DoorDash | $38.96 | $11.69 | $27.27 | 2026-03-22 12:07:45 |
| TXN-01008061 | Square | $31.97 | $0.93 | $31.04 | 2026-03-22 12:07:45 |
| TXN-01005377 | UberEats | $85.48 | $25.64 | $59.84 | 2026-03-22 12:07:39 |
| TXN-01007631 | Toast | $40.74 | $1.06 | $39.68 | 2026-03-22 12:05:04 |
| TXN-01009130 | Clover | $54.64 | $1.31 | $53.33 | 2026-03-22 12:04:48 |
| TXN-01007196 | Toast | $47.10 | $1.22 | $45.88 | 2026-03-22 12:01:43 |
| TXN-01006065 | GrubHub | $77.72 | $23.32 | $54.40 | 2026-03-22 12:00:24 |
| TXN-01003532 | DoorDash | $78.34 | $23.50 | $54.84 | 2026-03-22 12:00:05 |
| TXN-01007243 | Toast | $71.12 | $1.85 | $69.27 | 2026-03-22 11:59:31 |
| TXN-01009231 | Clover | $75.76 | $1.82 | $73.94 | 2026-03-22 11:58:08 |
| TXN-01006655 | Toast | $41.46 | $1.08 | $40.38 | 2026-03-22 11:52:00 |
| TXN-01004764 | UberEats | $32.26 | $9.68 | $22.58 | 2026-03-22 11:51:22 |
| TXN-01006612 | Toast | $34.24 | $0.89 | $33.35 | 2026-03-22 11:49:24 |
| TXN-01003976 | DoorDash | $50.50 | $15.15 | $35.35 | 2026-03-22 11:46:41 |
| TXN-01003876 | DoorDash | $37.97 | $11.39 | $26.58 | 2026-03-22 11:46:04 |
| TXN-01003436 | DoorDash | $69.51 | $20.85 | $48.66 | 2026-03-22 11:44:14 |
| TXN-01008798 | Clover | $73.00 | $1.75 | $71.25 | 2026-03-22 11:39:17 |
| TXN-01005201 | UberEats | $74.52 | $22.36 | $52.16 | 2026-03-22 11:37:19 |
| TXN-01006880 | Toast | $30.24 | $0.79 | $29.45 | 2026-03-22 11:35:33 |
| TXN-01005525 | UberEats | $51.39 | $15.42 | $35.97 | 2026-03-22 11:29:13 |
| TXN-01003240 | DoorDash | $80.38 | $24.11 | $56.27 | 2026-03-22 11:24:01 |
| TXN-01004050 | DoorDash | $72.94 | $21.88 | $51.06 | 2026-03-22 11:17:54 |
| TXN-01003309 | DoorDash | $40.34 | $12.10 | $28.24 | 2026-03-22 11:17:48 |
| TXN-01007056 | Toast | $39.67 | $1.03 | $38.64 | 2026-03-22 11:15:37 |