Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002520 | DoorDash | $80.45 | $24.14 | $56.31 | 2026-03-22 11:11:46 |
| TXN-01008024 | Square | $70.98 | $2.06 | $68.92 | 2026-03-22 11:04:52 |
| TXN-01003815 | DoorDash | $79.50 | $23.85 | $55.65 | 2026-03-22 11:03:15 |
| TXN-01009165 | Clover | $47.38 | $1.14 | $46.24 | 2026-03-22 10:46:40 |
| TXN-01008377 | Square | $69.39 | $2.01 | $67.38 | 2026-03-22 10:42:08 |
| TXN-01007346 | Toast | $58.22 | $1.51 | $56.71 | 2026-03-22 10:38:10 |
| TXN-01004677 | UberEats | $34.55 | $10.36 | $24.19 | 2026-03-22 10:27:37 |
| TXN-01005391 | UberEats | $45.30 | $13.59 | $31.71 | 2026-03-22 10:06:33 |
| TXN-01008750 | Square | $31.36 | $0.91 | $30.45 | 2026-03-22 09:55:12 |
| TXN-01007279 | Toast | $57.81 | $1.50 | $56.31 | 2026-03-22 09:41:13 |
| TXN-01008035 | Square | $38.91 | $1.13 | $37.78 | 2026-03-22 09:31:06 |
| TXN-01004456 | UberEats | $33.61 | $10.08 | $23.53 | 2026-03-22 09:29:52 |
| TXN-01008661 | Square | $39.21 | $1.14 | $38.07 | 2026-03-22 09:26:06 |
| TXN-01004888 | UberEats | $34.82 | $10.45 | $24.37 | 2026-03-22 09:11:24 |
| TXN-01005317 | UberEats | $47.05 | $14.11 | $32.94 | 2026-03-22 08:46:47 |
| TXN-01006834 | Toast | $74.72 | $1.94 | $72.78 | 2026-03-22 08:44:08 |
| TXN-01007964 | Square | $44.30 | $1.28 | $43.02 | 2026-03-22 08:40:41 |
| TXN-01007156 | Toast | $29.85 | $0.78 | $29.07 | 2026-03-22 08:38:52 |
| TXN-01008104 | Square | $30.65 | $0.89 | $29.76 | 2026-03-22 08:35:06 |
| TXN-01008739 | Square | $70.05 | $2.03 | $68.02 | 2026-03-22 08:31:54 |
| TXN-01005924 | UberEats | $54.88 | $16.46 | $38.42 | 2026-03-22 08:28:55 |
| TXN-01007573 | Toast | $62.70 | $1.63 | $61.07 | 2026-03-22 08:18:42 |
| TXN-01009247 | Clover | $58.41 | $1.40 | $57.01 | 2026-03-22 08:16:17 |
| TXN-01006460 | GrubHub | $67.33 | $20.20 | $47.13 | 2026-03-22 08:14:41 |
| TXN-01005786 | UberEats | $66.99 | $20.10 | $46.89 | 2026-03-22 07:58:48 |