Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007801 | Toast | $41.04 | $1.07 | $39.97 | 2026-03-22 07:44:44 |
| TXN-01007819 | Toast | $28.99 | $0.75 | $28.24 | 2026-03-22 07:44:07 |
| TXN-01009139 | Clover | $28.73 | $0.69 | $28.04 | 2026-03-22 07:02:30 |
| TXN-01002955 | DoorDash | $48.11 | $14.43 | $33.68 | 2026-03-21 23:46:59 |
| TXN-01003238 | DoorDash | $48.44 | $14.53 | $33.91 | 2026-03-21 23:14:59 |
| TXN-01005575 | UberEats | $74.14 | $22.24 | $51.90 | 2026-03-21 22:58:35 |
| TXN-01005425 | UberEats | $84.65 | $25.39 | $59.26 | 2026-03-21 22:54:40 |
| TXN-01005158 | UberEats | $61.86 | $18.56 | $43.30 | 2026-03-21 22:15:00 |
| TXN-01005440 | UberEats | $33.01 | $9.90 | $23.11 | 2026-03-21 22:06:51 |
| TXN-01004984 | UberEats | $61.97 | $18.59 | $43.38 | 2026-03-21 22:05:59 |
| TXN-01006848 | Toast | $76.99 | $2.00 | $74.99 | 2026-03-21 22:00:39 |
| TXN-01003551 | DoorDash | $72.43 | $21.73 | $50.70 | 2026-03-21 21:55:08 |
| TXN-01008200 | Square | $69.21 | $2.01 | $67.20 | 2026-03-21 21:51:23 |
| TXN-01006241 | GrubHub | $69.60 | $20.88 | $48.72 | 2026-03-21 21:47:40 |
| TXN-01007923 | Square | $47.46 | $1.38 | $46.08 | 2026-03-21 21:44:42 |
| TXN-01004396 | DoorDash | $46.96 | $14.09 | $32.87 | 2026-03-21 21:35:20 |
| TXN-01007438 | Toast | $54.15 | $1.41 | $52.74 | 2026-03-21 21:30:45 |
| TXN-01002684 | DoorDash | $53.16 | $15.95 | $37.21 | 2026-03-21 21:17:19 |
| TXN-01004127 | DoorDash | $60.05 | $18.01 | $42.04 | 2026-03-21 21:02:53 |
| TXN-01007440 | Toast | $45.66 | $1.19 | $44.47 | 2026-03-21 21:02:22 |
| TXN-01009142 | Clover | $36.92 | $0.89 | $36.03 | 2026-03-21 20:57:37 |
| TXN-01007120 | Toast | $61.61 | $1.60 | $60.01 | 2026-03-21 20:39:34 |
| TXN-01004926 | UberEats | $72.50 | $21.75 | $50.75 | 2026-03-21 20:39:25 |
| TXN-01004620 | UberEats | $49.08 | $14.72 | $34.36 | 2026-03-21 20:37:20 |
| TXN-01003660 | DoorDash | $36.58 | $10.97 | $25.61 | 2026-03-21 20:32:34 |