Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007067 | Toast | $38.48 | $1.00 | $37.48 | 2026-03-21 20:32:21 |
| TXN-01008115 | Square | $73.92 | $2.14 | $71.78 | 2026-03-21 20:24:17 |
| TXN-01008358 | Square | $74.40 | $2.16 | $72.24 | 2026-03-21 20:09:14 |
| TXN-01004816 | UberEats | $52.85 | $15.86 | $36.99 | 2026-03-21 20:07:05 |
| TXN-01008969 | Clover | $43.70 | $1.05 | $42.65 | 2026-03-21 20:00:08 |
| TXN-01005359 | UberEats | $57.87 | $17.36 | $40.51 | 2026-03-21 19:58:32 |
| TXN-01008310 | Square | $67.81 | $1.97 | $65.84 | 2026-03-21 19:56:34 |
| TXN-01007796 | Toast | $70.23 | $1.83 | $68.40 | 2026-03-21 19:52:01 |
| TXN-01008230 | Square | $52.22 | $1.51 | $50.71 | 2026-03-21 19:50:52 |
| TXN-01008566 | Square | $51.35 | $1.49 | $49.86 | 2026-03-21 19:50:33 |
| TXN-01006449 | GrubHub | $35.11 | $10.53 | $24.58 | 2026-03-21 19:48:28 |
| TXN-01006767 | Toast | $68.28 | $1.78 | $66.50 | 2026-03-21 19:43:19 |
| TXN-01006273 | GrubHub | $81.39 | $24.42 | $56.97 | 2026-03-21 19:42:51 |
| TXN-01002686 | DoorDash | $65.02 | $19.51 | $45.51 | 2026-03-21 19:36:50 |
| TXN-01005297 | UberEats | $66.60 | $19.98 | $46.62 | 2026-03-21 19:35:07 |
| TXN-01005682 | UberEats | $47.07 | $14.12 | $32.95 | 2026-03-21 19:30:20 |
| TXN-01004298 | DoorDash | $63.48 | $19.04 | $44.44 | 2026-03-21 19:28:34 |
| TXN-01006672 | Toast | $35.45 | $0.92 | $34.53 | 2026-03-21 19:24:57 |
| TXN-01007749 | Toast | $31.74 | $0.83 | $30.91 | 2026-03-21 19:21:56 |
| TXN-01005923 | UberEats | $37.70 | $11.31 | $26.39 | 2026-03-21 19:19:34 |
| TXN-01003192 | DoorDash | $64.10 | $19.23 | $44.87 | 2026-03-21 19:17:14 |
| TXN-01006324 | GrubHub | $59.50 | $17.85 | $41.65 | 2026-03-21 19:16:02 |
| TXN-01006740 | Toast | $48.55 | $1.26 | $47.29 | 2026-03-21 19:15:34 |
| TXN-01007041 | Toast | $70.05 | $1.82 | $68.23 | 2026-03-21 19:14:32 |
| TXN-01005680 | UberEats | $72.51 | $21.75 | $50.76 | 2026-03-21 19:13:50 |