Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007421 | Toast | $74.59 | $1.94 | $72.65 | 2026-03-21 19:11:32 |
| TXN-01007383 | Toast | $36.44 | $0.95 | $35.49 | 2026-03-21 19:10:47 |
| TXN-01004658 | UberEats | $34.63 | $10.39 | $24.24 | 2026-03-21 19:08:00 |
| TXN-01006718 | Toast | $61.97 | $1.61 | $60.36 | 2026-03-21 19:07:49 |
| TXN-01007266 | Toast | $68.14 | $1.77 | $66.37 | 2026-03-21 19:06:06 |
| TXN-01004432 | UberEats | $79.88 | $23.96 | $55.92 | 2026-03-21 19:05:22 |
| TXN-01004018 | DoorDash | $47.08 | $14.12 | $32.96 | 2026-03-21 18:59:22 |
| TXN-01002787 | DoorDash | $32.74 | $9.82 | $22.92 | 2026-03-21 18:56:51 |
| TXN-01006906 | Toast | $77.95 | $2.03 | $75.92 | 2026-03-21 18:48:24 |
| TXN-01008055 | Square | $41.67 | $1.21 | $40.46 | 2026-03-21 18:45:17 |
| TXN-01007210 | Toast | $28.13 | $0.73 | $27.40 | 2026-03-21 18:44:53 |
| TXN-01006234 | GrubHub | $73.19 | $21.96 | $51.23 | 2026-03-21 18:42:14 |
| TXN-01002900 | DoorDash | $41.75 | $12.53 | $29.22 | 2026-03-21 18:39:24 |
| TXN-01006101 | GrubHub | $82.03 | $24.61 | $57.42 | 2026-03-21 18:38:57 |
| TXN-01008893 | Clover | $32.03 | $0.77 | $31.26 | 2026-03-21 18:37:11 |
| TXN-01003468 | DoorDash | $34.48 | $10.34 | $24.14 | 2026-03-21 18:34:54 |
| TXN-01009157 | Clover | $53.78 | $1.29 | $52.49 | 2026-03-21 18:34:17 |
| TXN-01009286 | Clover | $64.54 | $1.55 | $62.99 | 2026-03-21 18:30:59 |
| TXN-01005584 | UberEats | $38.92 | $11.68 | $27.24 | 2026-03-21 18:28:25 |
| TXN-01003767 | DoorDash | $77.61 | $23.28 | $54.33 | 2026-03-21 18:28:09 |
| TXN-01002950 | DoorDash | $81.58 | $24.47 | $57.11 | 2026-03-21 18:24:08 |
| TXN-01003631 | DoorDash | $42.43 | $12.73 | $29.70 | 2026-03-21 18:23:04 |
| TXN-01009136 | Clover | $70.18 | $1.68 | $68.50 | 2026-03-21 18:22:43 |
| TXN-01006217 | GrubHub | $76.82 | $23.05 | $53.77 | 2026-03-21 18:21:08 |
| TXN-01006827 | Toast | $60.53 | $1.57 | $58.96 | 2026-03-21 18:19:23 |